SBI Growth
FEBRUARY 8, 2017
Today’s article is focused on how to execute account-based marketing. This involves replacing leads with opportunities for the sales team through ABM. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Turn to the marketing strategy.
Pointclear
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.
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Anthony Cole Training
FEBRUARY 8, 2017
Super Bowl LI was something special to watch - unless you are a Falcons fan and then it was a disaster. You could see it happen right before your eyes. The Patriots struggled in the first quarter while the Falcons had complete control of every aspect of the game. And then… it happened.
Fill the Funnel
FEBRUARY 8, 2017
If you have a website, answer this question honestly out loud – “Are your website viewers converting into customers?” If you are like millions of others then you had to answer “no” Low conversions are the norm so you are not alone. Here are some sobering statistics: You only have 0-8 seconds to impress a […]. The post Converting Website Viewers Into Customers appeared first on Fill the Funnel.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Increase Sales
FEBRUARY 8, 2017
Yesterday I heard Nikolaus Kimla, CEO of Pipeliner CRM , make this very insightful statement: “Recommendations are the sales currency of the future.” He is so right in that people buy from people they know and trust. Recommendations or testimonials reaffirm that trust bridge between the buyer and the seller. Just recently in working with a sales coaching client, one of the salespeople said the reason a new patient came to their office was because of the written along with the video
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
SalesLoft
FEBRUARY 8, 2017
One of the most important things we can do in life is continue to learn and educate ourselves. It improves our skill sets, our worldview, and even who we are as people. It seems like a no brainer to make continued growth a focus in our lives, but too often, when we enter the professional world we switch from learning mode to performance mode. We lose focus on growth, and this lack of growth leaves us stagnant.
Partners in Excellence
FEBRUARY 8, 2017
Account Based Everything has been the rage of the past couple of years. The principles of ABE are outstanding–focused on further tailoring and personalization of our marketing and sales approaches to the specific needs and priorities of the customer–both the enterprise and individual (actually these are great principles for any customer outreach).
The ROI Guy
FEBRUARY 8, 2017
Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). If you are in tech, Accenture reports an even more significant 70% of revenue now comes from the typical channel program, with this expected to grow to 80% or more over the nex
Sales Evangelist
FEBRUARY 8, 2017
Do you know how branding and sales can come together to increase your revenue? Today’s guest is the branding guru, Brian Halley. He and I are having a webinar to discuss how you can actually incorporate branding and sales into your process to help you increase your revenue. Brian Halley has been doing graphic design […] The post TSE 504: Sales From The Street-“Branding Brings Sales” appeared first on The Sales Evangelist.
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The ROI Guy
FEBRUARY 8, 2017
As part of the series "Sales Tech Simplified", I had the honor of being interviewed by Nancy Nardin of Smart Selling Tools on the importance of business value tools, and where they fit in the Sales Tech stack. Check out the interview here: https://smartsellingtools.com/sales-tech-simplified-how-sales-can-articulate-business-value/.
Sales and Marketing Management
FEBRUARY 8, 2017
Issue Date: 2017-02-08. Author: Tim Deluca-Smith. Teaser: Sales simply isn’t a single-person sport anymore. Here’s how cloud collaboration technology is helping today’s sales teams be more successful. Sales simply isn’t a single-person sport anymore. Here’s how cloud collaboration technology is helping today’s sales teams be more successful.
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