Mon.Sep 18, 2017

Sales Tips: Next Salesperson Up

Customer Centric Selling

Sales Tips: Next Salesperson Up. By John Holland, Chief Content Officer, CustomerCentric Selling®.

Why CEOs Should Care About Content Marketing

Sales Benchmark Index

Corporate Strategy Marketing Strategy Podcast SBI for SMB b2b marketing brand preference ceo content marketing

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The Change Game

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . No matter how one slices it, sales is a game of change. If you are the incumbent, the best way to avoid a client to change vendors, is to continuously introduce change in how your product helps the client achieve their objectives.

How to Sell Better: Lesson 8 – Learn to Ask Why

A Sales Guy

Kids are great at asking why? They accept the fact they don’t know very much, so they just move through life, like an information sponge asking why about everything. It’s kinda liberating if you think about it, if you accept that you don’t know anything. If you’re OK with the fact that you don’t know, then asking why is the natural thing to do. Anyone who’s spent any time with kids knows exactly what I’m talking about.

12 Must-Ask Questions for Sales Managers

If you want to improve your sales team's results, you need to start by asking the right questions.

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SELLING CHANGE IS HARD – UNLOCK COGNITIVE BIASES THAT BLOCK CHANGE

Insight Demand

The value to buy your product is overwhelming and yet the customer decides not to buy. At times like these, it’s important to remember that customers are not rational decision making machines. They are human beings with built in cognitive biases that make them highly resistant to change.