Why Reps Hate Asking for Referrals Just as Much as Cold Calling
No More Cold Calling
APRIL 20, 2017
Here’s how to cure your prospecting problem. Let’s set the record straight: Most everyone on your sales team has call reluctance—whether they’re cold calling or asking for referrals. Surprised? I was. What’s to fear about prospecting? After all, I only talk to people who want to talk to me.