Mixing Phone Conversations With Social Listening for B2B Sales Success
Sales and Marketing Management
SEPTEMBER 17, 2017
Author: Mike Scher The cold call is not dead, but it is living and breathing differently as social platforms become more important. It’s no longer enough to call a prospect, leave a voicemail and wait. In order to reach, pitch and ultimately close a deal, sales professionals need to be engaging with prospective decision-makers (6.8 per B2B buying decision) across social media platforms.
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