Is Emotional Intelligence in Sales the Key to Better Communication?
SalesFuel
JUNE 11, 2025
Emotional intelligence in sales is emerging as a must-have soft skill in today’s world. Modern buyers seek genuine connections from the people they work with, and that includes vendors. Your ability to connect with your prospects impacts your success. Why is emotional intelligence in sales important? Traditionally, sellers have often relied on slick pitches and, sometimes, pushy tactics to close deals.
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