Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Social Media 210

Social Media Marketing Referrals Influencer 210

SBI

JANUARY 27, 2019

SalesTech Video Review: Brainshark. Brainshark is a sales enablement and readiness platform that helps sales teams with learning and preparation no matter where, however or whenever they work so they are always ready for any sales situation. Todays modern salesforce often lacks flexibility and consistency when it comes to training and development. - Nancy Nardin, Smart Selling Tools.

Video 93

Video SalesForce Sales Enablement Training 93

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ).

Social Media 100

Social Media Marketing Referrals Influencer 100

Membrain

JANUARY 27, 2019

My friend, Tim Ohai, made an interesting statement, “Sadly many sales people have no idea how to identify when no customer problem exists.”.

Customer 98

Customer How To Sales 98

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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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Pipeliner

JANUARY 27, 2019

When people think of tech, the first place that comes to mind is Silicon Valley. These two concepts have gone hand-in-hand for decades and will continue as such well into the future. However, it doesn’t mean that other cities around the globe won’t eventually catch up to the globally-renowned tech hub at some point or another. London is one of those cities making waves in the tech industry and looking to outshine Silicon Valley.

Closing 58

Closing Banking Government Industry 58

Product Management University

JANUARY 27, 2019

There are many cases where salespeople are forced into giving presentations before adequate discovery has been completed. Here are a few sales presentation techniques that will yield valuable buyer motivations without formal discovery meetings. The Playbook: The best sales presentations are the ones that create a relaxed environment for the buyers. The more relaxed they are, the easier it is for salespeople to uncover their real buying motivations and communicate stronger value propositions.

Consultative Selling 45

Consultative Selling Buyer Motivation B2B 45

Selling Energy

JANUARY 27, 2019

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40

Energy Sales 40

Sales and Marketing Management

JANUARY 27, 2019

Author: Brad Wilsted Note: This is part 3 in a 3-part series on the powerful role sales management plays in driving sustained revenue growth – and how companies can better leverage this critical position for improved top-line performance. Our first two articles in this series (1) established the compelling link between top-line revenue performance and frontline sales manager effectiveness , and (2) explored what “good” looks like in individual sales managers.

Sales Management 166

Sales Management Hiring Compensation Incentives 166