Sun.Feb 23, 2020

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Make Your Content Impossible to Ignore

Sales and Marketing Management

Author: Carmen Simon People act on what they remember, not what they forget. The latest scientific research places memory at the heart of decision-making. Studies show that in the process of making a decision, your brain predicts the rewards of a choice based on past memories, and then uses that information to make the most favorable decision. Simply put: Your brain is a prediction engine.

Intent 296
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From Sales Process to Buying Journey

Membrain

The idea of a “sales process” has been around since long before I was offered my first sales role. The concept has been heavily promoted by the mainstream sales methodology vendors and adopted with varying degrees of effectiveness by many sales organisations.

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SalesTech Video Review: @Brainshark

SBI

SalesTech Video Review: Brainshark. Brainshark is a data-driven sales readiness platform. That means you can prepare your client-facing teams with the knowledge and skills to perform at the highest level and the score cards to know what’s working and how to improve. When you’re able to correlate readiness to revenue, you can optimize your readiness programs and revenue at the same time. - Nancy Nardin, Smart Selling Tools.

Video 128
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What Salespeople Do For The Woefully Misinformed

Anthony Iannarino

Modern, professional B2B salespeople have as much in common with Blake from Glengarry Glen Ross as modern marketers have with get-rich-quick internet marketers. Yet, there are still those who believe salespeople are pushy, self-oriented , and capable of using the hard sell and high-pressure tactics to win deals, something that hasn’t been true for decades.

Hiring 101
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Most Exciting Job in the World

Pipeliner

Selling is the most exciting job in the world. With the right product, it gives you unlimited income potential, freedom and a clear means to take control of your career and life. Often, people simply don’t trust salespeople. Part of that has to do with their past experience with dubious and dishonest salespeople. Part of it has to do with media images of salespeople or products that failed to deliver the promised value.

More Trending

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How to Improve the Customer Experience with Retail Enablement

Bigtincan

Elevating the customer experience When it comes to enhancing customer experience in retail, not just any organization has the creativity — as well as the skills, strategy, and tools — to create a unique culture and establish an emotional connection that extends beyond its products. To effectively and deeply engage customers, your products and services […].

Retail 52
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?? Mindfulness

Pipeliner

Mindset Management. People can be so extremely hard on themselves. A large majority of our self-talk is negative. Dr. Steve Taubman is an author and former chiropractor who overcame anxiety, depression, and low self-esteem and has been using mindfulness and other techniques to help people with their own mindset management issues. Dr. Steve shares some great insight into our negative thinking and gives one solid piece of advice for getting yourself on the right track.

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Sales Playbook Best Practices that Drive Increased Deal Sizes

Bigtincan

We have recently released The Definitive Guide to Sales Playbooks, and it is full of Sales Playbook best practices to guide you on your journey to improved sales effectiveness. What is a Sales Playbook? A Sales Playbook is a guide that provides customer-facing personnel with the processes, tools, tips, and messaging required to: Identify buyer […].

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?? What is the True Meaning of Leadership?

Pipeliner

Building a Strong Culture. Garry Ridge is the CEO and a board member at WD-40, a company that is recognized not only for its name but for having a remarkable culture. In this interview, Garry talks about how when you are a leader it’s not about you. It’s about the people you lead. Visite us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Leads 52
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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Weekly Recap, February 23, 2020

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 52