Thu.Jun 05, 2025

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Transactional or Consultative Sales Process — Which Works Better?

SalesFuel

B2B sellers are adopting a more consultative sales process to better serve their customers needs and expectations. Their evolving role is forced by increased financial scrutiny and the ever-expanding crew of influencers and decision makers. Consequently, traditional transaction-focused methods are giving way to more strategic, business-oriented mindsets.

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The Playbook Fallacy: Scaling Creativity, Not Process, Wins in GTM

Zoominfo

For over a decade, our profession has optimized B2B revenue around predictability: templates, playbooks, automation. In effect, we’ve tried to industrialize go-to-market. But now, the old model is breaking down. Generic sequences don’t break through. Bloated tech stacks and siloed data leave teams paralyzed. And trying to copy your top performers doesn’t scale, because the best in GTM win by making smart, creative decisions in real time.

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More Sales Don’t Come from More Activity—They Come from Better Leads

Lead411

More Sales Dont Come from More ActivityThey Come from Better Leads Theres a common belief in sales: more calls, more emails, more hustle equals more results. But the reality is, if youre starting with bad data or chasing the wrong contacts, all that effort turns into noiseand frustration. The truth? Sales growth isnt about doing more. Its about doing what workswith the right information.

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The CMO’s Guide to Smarter ABM: Driving ROI with GTM Intelligence

Zoominfo

Marketing teams are expected to do more with less. And the pressure is greater than ever. Charged with generating pipeline, proving ROI , and building top-tier brands, marketing leaders must execute sophisticated marketing strategies — but do it with fewer resources, tighter budgets, and rising complexity in buyer behavior. Add in fragmented tech stacks and static account-based marketing (ABM) platforms, and you’re left with sales and marketing misalignment that only gets worse.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Latest Podcasts: Growth and Leadership in Sales

Force Management

This month on the Revenue Builders Podcast, we shared discussions with experienced and forward-thinking leaders. These conversations ranged from stories of powerful leadership, to advice on growing organizations to the latest in financial technology. These episodes offer valuable insight for any CRO, CHRO, CFO, or CEO or those aspiring to the role.

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Will You Improve Selling Habits for Business Growth?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Will You Improve Selling Habits for Business Growth? Most people dislike the idea that all communication represents a form of selling. However, most people do not realize that selling isn’t about talking to convince; it’s all about learning what matters most to the person(s) with whom you are having a conversation.

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5 Ways to Sell More by Uniting Sales and Marketing

Sales Gravy

Your sales team just closed a $50K deal. Marketing takes credit because the prospect downloaded three whitepapers. Sales takes credit because they nurtured the relationship for six months. Meanwhile, you're wondering why this kind of success feels so random—and why similar prospects are slipping away. Companies with misaligned sales and marketing teams waste more leads and see annual revenue decline.

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Payment Options: Risks and Benefits

Pipeliner

As a small business owner, youve probably thought about acceptable payment options. In a world where people are increasingly tapping to pay, has your business started accepting these types of payments? There are some things to consider when deciding how to handle credit card and digital payments. You want to make sure your business insurance coverage protects you from potential fraud liability.

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Sales Incentive Plans: Examples, Implementation Tips, and Strategic Guidance From Experts 

Canidium

Motivated sales teams are the engine of revenue growth. But motivation doesn't just happen—it's engineered through thoughtful strategy, clear goals, and well-designed sales incentive plans. Whether you're leading a growing sales team or managing an established organization looking to optimize performance, a robust sales incentive strategy can unlock higher productivity and a more engaged sales force.

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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CPG Sales Training 101: What Every Revenue Leader Should Know

Mindtickle

Consumer packaged goods are a staple of daily life. From household essentials to everyday snacks, store shelves (both physical and digital) and filled with them. And consumers routinely reach for their go-to products when they’re at home, at work, or on the move. But while CPG items are ubiquitous, selling them is anything but simple. The CPG sector is marked by fierce competition, razor-thin margins, and ever-evolving consumer preferences and behaviors.

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Are Your Sales Incentive Plans Working? A Comprehensive Guide to Measuring and Maximizing Effectiveness

Canidium

Sales incentive plans can be powerful catalysts for performance. Incentives can increase employee performance by 22% and team performance by 44% , but only when they're thoughtfully designed and rigorously evaluated.

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How to Craft Killer Google Ads Copy Templates (Without Losing Your Mind)

SocialSellinator

Discover how to create high-converting Google Ads Copy Templates to boost CTR, save time, and scale your campaigns with ease.

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Average CRM Cost for Small Business in 2025: What You Really Need to Know

Nimble - Sales

The average CRM cost for small business in 2025 is more than just a number – it’s a key factor in choosing the right tool to grow your customer relationships and streamline your workflow. With so many options out there, The post Average CRM Cost for Small Business in 2025: What You Really Need to Know appeared first on Nimble Blog.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Ranking Royalty: Chicago's Best SEO Optimization Services

SocialSellinator

Discover top chicago seo optimization services in 2024. Boost your local rankings with expert tips, agency reviews, and success metrics.

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How CEOs Are Shifting Gears Amid Ongoing Uncertainty

SBI

SBI’s May 2025 edition of the CEO Value Creation Pulse Report reflects a shift in how CEOs are responding to a more complex commercial environment. While demand sentiment remains relatively strong, confidence is being tempered by a growing set of operational and external risks. CEOs are narrowing their focus and refining execution to improve outcomes in a less predictable environment, riddled with unprecedented uncertainty.

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Social Media Meets Data: The Perfect Match for Your Business

SocialSellinator

Discover the advantages of data driven analysis on social media to boost ROI, target better, and optimize campaigns for business growth.

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Mastering Lead Generation at Events: Unlocking Success in Virtual Conferences

eGrabber

Imagine this: You register for a high-profile online summit, attend panels from your home office, and download a handful of e-booksyet weeks later, none of those digital interactions have turned into meetings or pipeline. As virtual events become integral to B2B marketing, capturing and nurturing online leads requires its own playbook. Without it, all your chat messages and resource downloads amount to little more than digital noise.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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Facebook Campaign Optimization Costs—Are You Paying Too Much?

SocialSellinator

Discover how much should you pay to optimize a facebook campaign, cut costs, and boost ROI with expert budgeting and smart ad strategies.

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The Art of B2B PPC: Strategies That Actually Work

SocialSellinator

Master your b2b ppc campaign strategy with proven tactics for higher-quality leads, better ROI, and scalable digital marketing success.

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