How Can Gap Selling Make Your Sales Soar?
SalesFuel
JUNE 16, 2025
If you’re looking for a new sales strategy to tackle, you might want to consider “gap selling.” A relatively new method, it has become popular among those seeking to appeal to modern buyers. What is gap selling? In his 2018 book, CEO and president of A Sales Growth Company, Keenan introduced this method. It focuses on identifying the difference between a customer's current state and their ideal future.
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