IF You’re Going to Make Cold Calls, This is How to Do It
MARCH 20, 2019
“Cold calling” is getting harder and harder to justify these days. Less people are picking up the phone, some executives don’t even have office lines anymore, the layers of gatekeepers are getting thicker and harder to navigate. It’s brutal out there. With all this, I still think cold calling has its place and can be effective IF done right. First, let me be clear on my definition of what successful “cold calling” does and does not look like.