Why Do Salespeople Use Facts and Logic to Combat Objections?
Understanding the Sales Force
OCTOBER 17, 2017
Image Copyright iStock Photos. The easy answer to the title question is that they have been trained to do that since they first arrived at sales kindergarten. Whether talking points, bullet points, inarguable facts, competitive differences, ROI, value proposition, brand promise or cost of ownership, these words and phrases have been reinforced since day 1.
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