A Customer Culture Story
Altify
JUNE 18, 2018
I want to tell you a story about how investing time to learn about the person behind the buyer helped me in a very large sale. It was April 2015 and I participated in a Deal Review – at Altify , we call it an Opportunity Test and Improve – for a multi-million dollar deal with a Fortune 500 company. I will call this company XCo. The purpose of the Deal Review was to assess where we were in the sale, help the seller to identify risks and vulnerabilities, and come up with a plan of action to mitig
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