Mon.Apr 06, 2020

Reallocate Budget to Strengthen Your Marketing Strategy in Today’s Environment

Sales Benchmark Index

CMOs are in the people business. And that’s no different for B2B CMOs. Your customers, your decision-makers, your influencers—they’re all people. And like you, they’re all set with similar worries: How long will my business be disrupted? Which decisions can wait, and.

Why Is Today’s Revenue Process Stuck in the Pre-Industrial Age?

Sales and Marketing Management

Author: Evan Liang You've probably seen me. I'm that guy standing in line looking slightly annoyed. Not that I mind waiting my turn, mind you, but because often I can spot a faster, better process to get everyone through. .

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10 Best Practices & Strategies for Using CRM (for Financial Advisors)

Nimble - Sales

Banks have always been known as the most stable and reliable institutions throughout the history of the financial services sector development.

Sales Leaders Share How They Keep Their Salespeople Focused

Steven Rosen

Sales Leadership Roundtable Discussion. I really enjoyed a round table discussion that I facilitated a couple of weeks ago. I had 8 senior sales executives join me for an open discussion.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Sales Scrum #Podcast – Episode 5

The Pipeline

This Week’s Guest – Laurent Amar. We sat down with Laurent a little before the outbreak of COVID 19, but I think you’ll find his comments and insights useful in the current climate. Laurent Ama r is VP of Sales at CMiC, and a consummate solution seller and leader.

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More Trending

The Mindset of Market Leaders – A Message from Our CEO

Sales Benchmark Index

This time has allowed us to adjust to a new normal with our teams. Not only on a human level where we have met families through video conferences, but also how we have been getting deals across the line.

Podcast 142: What’s Changed? With The JB Sales Executive Team

John Barrows

We’ve moved away from the usual format for this episode of the podcast and pulled in the JB Sales leadership team to discuss what’s going on right now. Christopher Merrill and Meghan Forgione have been through economic downturns before and are using what they learned before, right now.

Bridging the Enormous Social Gap That Stands Between Us Now

Anthony Iannarino

There is no way that we are going to spend the rest of our lives six feet apart from each other. That is no way to have dinner with friends, nor is it feasible for movie theaters or plays or concerts, all things that will return in the not-too-distant future.

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Selling in a Global Crisis? Here’s My Approach (Template Included)

Sales Hacker

Is it wrong to “sell” in times of uncertainty or turbulence? What is the appropriate or preferred way of reaching out to a customer or prospect during a global crisis? In the face of COVID-19, these types of questions are popping up all over social media.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career.

How to onboard remote employees

I like to talk to our new hires after a couple of weeks, and I always ask them the same question: What’s surprised you the most? They’ve gone through the process of searching for a job, they found us, did their research, talked to us, and finally decided to accept an offer.

7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career.

3 Reasons to Update Your Marketing Strategy

The Center for Sales Strategy

Amidst the worldwide pandemic and historic economic shift, sales managers and business leaders everywhere are busy trying to adjust business models.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

14 Templates for Follow Up Emails After a Meeting, Conference, and More

Hubspot Sales

It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending conferences — a lot goes into relationship-building, no matter your industry.

Create the Best Place to Work Culture


The Importance of Relationships. The organizations that find success are those that focus on building relationships with the people within the organization. Those that interface with you, those that are close to you, and those inside and outside of the company are all important.

How to Use Intent Data & the Freemium Model to Book More Enterprise Meetings

Sales Hacker

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! In this article, you’ll learn how to use the freemium model to book more enterprise meetings. Let’s get started… Introduction to Intent Data.

Thriving Through Chaos with Susan Trumpler

criteria for success

Happy Monday, Let's Talk Sales listeners! This episode's featured guest is Susan Trumpler. Susan is the President of Unstoppable Women in Sales , an organization that coaches women sales professionals to reach the top 1% in their industry. She's also a Managing Partner at Beyond ROI, Inc. ,

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients


Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing and recruiting firms can use today to get more clients.

Everything is Connected with Everything, or Why Integration in Sales Enablement Matters More Than Ever


Within just a few weeks, we find ourselves in a totally changed world without any comfort zones and safe havens except, maybe, your sofa at home.

The ROI of Visual Investments: ROVI

Atlatl Software

Visual experiences are what help to create better understanding, set proper expectations, and build trust in a purchase. Visual Configuration Digital Transformation

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Your Value Proposition Must Be More Valuable Now!

Partners in Excellence

Creating value with our customers has never been more important than it is now. Our customers face issues they have, probably, never had to deal with in the past.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

8 Examples of Good and Bad Sales Content

Hubspot Sales

Imagine you're a business owner looking for a new telecom service provider for your business communications. You find a particularly interesting, astute article about how data privacy laws are shaping the future of wireless communication.

Winning and Character


Success is tied to your Character Sales is a competitive profession. Your success is defined by your ability to consistently defeat your competitors and overcome your buyer’s inertia. Winning also defines you. You win as a result of the habits that comprise who you are.

Resources for Job Seekers in the 2020 Economy


The REVCommunity is kind, generous, and thoughtful. They’ve proven themselves over and over through the years. It turns out that they’re not here just for the good times, they’re here for the hard times, too.

How One Question Changed My Life

Shari Levitin

Have you ever been asked the question, “If you could meet anyone dead or alive, who would it be?” ” A few years back, my colleague, Charlie, asked me that very question at the National Speaker’s conference. I replied, “Amelia Earhart, Gandhi, and Jill Konrath.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

The Monthly Rundown: Startups to Watch from Shamus the Sales Guy


As a sales leader, COVID-19 has introduced many new challenges. From prospecting strategy to outreach, our team is making changes across the board to ensure we’re targeting the right prospects, at the right time, in an effective and situation-conscious way. .

#93: Chad Olds of Anchore — Be Kind and Grind


This week’s episode features Chad Olds, VP Worldwide Enterprise Sales for Anchore. Chad’s motto is “Be kind, and grind.” ” His message is that especially in these crazy and difficult times, companies still need their salespeople to be successful.

ringDNA on ringDNA: How our VP of Product listens to the market and draws signals with ringDNA’s ConversationAI Mobile App


By Jeff Shelton, ringDNA’s VP of Product The ringDNA product team always keeps a pulse on the market and customer needs. Data driven product teams use information from multiple sources and listening posts to create a cohesive strategy.

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