How to Win Customers Using Storytelling in Sales
Alice Heiman
JULY 26, 2022
Storytelling has been an important part of the evolution and survival of humans. We’re the only creatures on this planet (that we know of) that think, plan, organize, and act in story. . When we get home from work, we’re asked by our partners, “How was your day?” Then we tell a story of each moment that impacted our day. When we’re hanging out with our friends, we tell stories.
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