Tue.Jul 26, 2022

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How to Win Customers Using Storytelling in Sales

Alice Heiman

Storytelling has been an important part of the evolution and survival of humans. We’re the only creatures on this planet (that we know of) that think, plan, organize, and act in story. . When we get home from work, we’re asked by our partners, “How was your day?” Then we tell a story of each moment that impacted our day. When we’re hanging out with our friends, we tell stories.

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4 Strategies for Creating a High-Performing B2B Social Media Post

Sales and Marketing Management

B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post. The post 4 Strategies for Creating a High-Performing B2B Social Media Post appeared first on Sales & Marketing Management.

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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems.

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Ultimate Resource for Sales Motivation

The Center for Sales Strategy

Every career has challenges, and that’s certainly true for sales professionals who often experience selling highs and lows. Sales pros face numerous obstacles in their quest for success. They might have a difficult sales territory that requires lots of travel away from home. They might face a selling slump because of factors beyond their control such as an economic downturn or even a pandemic like COVID-19.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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6 Ways to Give Your Sales Team a Competitive Edge with a Modern Learning Platform

Allego

Do you remember what life was like before we had mobile networks, smartphones, and tablets? Our wired way of life meant we were tethered to our desks. Internet access, email, and online training were limited to desktop computers. If we needed anything on those machines while we were on the road, we were out of luck. For that time, learning management system (LMS) software was ideal for enterprise learning and development, including sales training.

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Sales Communication Evaluation – Score Your Team

criteria for success

Sales communication is a vital skill for salespeople. If you boil down the key elements of selling, almost all of them are related to communication. If you are wondering how your team stacks up, use this tool to score your team’s sales communication skills. Rate each element on a 5-point scale, where 1 represents little to no skill and 5 represents expertise.

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The Elements of a Great Sales Manager with Todd Caponi

Sales Hacker

Todd Caponi , CEO & Founder of Sales Melon and author of The Transparent Sales Manager. Todd is the only guest who has been on two times. Todd joins us live from the This episode would be live from the Chicago Roadshow for Pavillion. . Todd is a great consultant, teacher and trainer of sales. In part one of this episode, Todd is going to talk about some of the key elements that make up a great sales manager. powered by Sounder.

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What Our Customers Are Trying To Learn….

Partners in Excellence

As sellers, we seem to think the most important thing to our customers is learning about our products, services, and solutions. But there’s a lot more to complex B2B buying than just learning about various products and services. The list of things our customers struggle to learn includes: Why change, what’s driving the need to change, what happens if they don’t, what are the risks to that change?

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The Live Experience

Selling Energy

Have you ever been to a live stand-up comedy show in a packed comedy club? If not, I strongly recommend it. There is a palpable energy created when people gather for the communal experience of laughing together. When the crowd is really going, laughter rolls through the room like a wave.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Sales Call Planning Should Never Stop

Janek Performance Group

Salespeople make sales calls. It’s so simple as to be second nature and thus easy to overlook. But the best sellers know each sales call is an opportunity. After all, every closed deal starts with an initial call, but that puts the cart before the horse. For most sellers, sales is a process-oriented profession. Each step must be carefully calibrated to achieve maximum effect.

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Episode 38: A Backwards “Forward” Strategy

Sales Hacker

??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.

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12 Best Sales Meeting Ideas and Top Themes to Inspire Your Team

Close

Running out of sales meeting ideas? Why not invite a customer to join, have a career goals discussion, or play a sales training game? Learn more sales meeting ideas & themes to motivate your team.

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?? How Text Messaging has Evolved for Businesses

Pipeliner

Businesses are always looking for better ways to communicate with their customers, and text messaging has proven to be an excellent solution. In this Expert Insight Interview, we welcome Aaron Weiche, Co-Founder and CEO of Leadferno. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 How Text Messaging has Evolved for Businesses appeared first on SalesPOP!

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Training: There’s no going back to the pre-COVID world

Selling Essentials RapidLearning Center

Thinking of returning to the status quo of in-person training from before the pandemic? If so, know that you’ll be in a small minority. The authoritative Training Industry Report for 2021, from Training Magazine, says only 8% of employers surveyed are planning to return to classroom training as usual in 2022 and beyond. Some 15% said they were going to maintain the pace of remote learning they instituted during the pandemic.

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Why You Should be Hiring Veterans for Sales Roles

LeadIQ B2B Sales Prospecting

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The 3 Most Important Stages of Every Marketing Funnel

SugarCRM

Think about the last item you bought. Whether it was a pack of gum or a car, you made multiple decisions to reach the point of purchase. While consumers and B2B buyers have different needs, the buyer journey is largely similar. It takes customer research and a series of decisions to go from cold prospect to ready-to-buy. We call this the marketing funnel.

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Do You Embrace The Entrepreneurial Mindset?

Smooth Sale

Photo by. Attract The Right Job Or Clientele: Do You Embrace The Entrepreneurial Mindset ? Entrepreneurship may not be for everyone, yet it may be helpful to consider the ideas behind the question, do you embrace the entrepreneurial mindset? Entrepreneurs are more willing to embrace risk for quicker and better advancement. Of course, not everything works out to our expectations.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Standing Out When The “Well Is Poisoned”

Partners in Excellence

Recently, I’ve had a number of conversations with frustrated executives. CROs and CMOs want to have their teams do the right thing in engaging their prospects and customers, “The well has been poisoned!” Everyone is focused on inundating our prospects and customers with messaging through every channel. The volumes of emails, phone messages, texts, social media communications are astounding. “How do we stand out, how do we capture our customers’ attention when they a

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Annual Contract Value: What is ACV in Sales?

Close

Annual contract value (ACV) is a metric that shows how much revenue a single customer brings in every year. Learn how to use this to prioritize accounts and get context for your business.

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What is a customer profile in CRM? Definition, benefits and customer profiling

Apptivo

What is a Customer profile? Introduction. Customer profiles make up the integral part of a CRM system in order to be effective and efficient. A customer profile describes a particular class of a customer. The customer profiles within the CRM software will be highly helpful in tracking and monitoring existing and potential customers. Customer profile in CRM will capture what is happening inside the CRM software that lets you know of the connections and communications between you and your customer