Pitch to Win 6 Step Formula: “Content”
AUGUST 11, 2018
Justin Cohen’s New Book: Final Step #6 “Content”. We’ve arrived at the final step of this series on how to pitch to win, where Jason Cohen and John Golden break down the formula for creating winning pitches. Each week, we’ve covered one step. Step six is content. Fact vs. Story: Stories are a potent tool for culture building, for creating inspiration within an organization, and in sales as well. They are a great way to get people into the buying zone.