Mon.Apr 12, 2021

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Structuring an Initial Face-to-Face Meeting with a C-Suite Executive

Sales and Marketing Management

Senior executives are often wary of salespeople in any case, so being credible, compelling and concise all apply for this initial face-to-face interaction. The post Structuring an Initial Face-to-Face Meeting with a C-Suite Executive appeared first on Sales & Marketing Management.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 189
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Podcast 193: Melanie Fellay On Making Funding Decisions And Building A Team

John Barrows

Our guest this week is Melanie Fellay CEO and Co-Founder of Spekit. From the management of finances to where you spend your time, Spekit has successfully navigated the startup waters to become what they are today. And now a new milestone has been reached. Melanie joins John to discuss building a team, designing a go-to-market strategy, funding decisions, and hiring choices.

Hiring 124
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 130
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Top 10 Strategies to Automate Your B2B Lead Generation

Predictable Revenue

The best way to save your resources is. Automation! By automating lead generation processes you save both money and time, ensure a permanent source of leads, and get rid of unnecessary work to focus on priority tasks. The post Top 10 Strategies to Automate Your B2B Lead Generation appeared first on Predictable Revenue.

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How to Implement Consistent Messaging on Your Team, According to Sales Managers

Hubspot Sales

As a sales manager, ensuring that your team's communication with prospects is tight and effective is in your best interest. You want to put out cohesive messages, in keeping with your organization's values and goals. That process — making sure your team's communications aren't erratic — is most commonly referred to as implementing consistent sales messaging.

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Is It Important to Formulate a Detailed Plan for Onboarding?

The Center for Sales Strategy

Sapling has found that “Without powerful onboarding , it takes around 8 to 12 months for new employees to reach their full productivity levels.”. By taking the time upfront to onboard people in a meaningful way, they’ll be able to begin contributing at higher levels quicker and make a more immediate impact on the organization. Onboarding is a prime opportunity for employers to win the hearts of new employees.

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom Smart Selling

How do Lean Principles Relate to Digital Technology? Lean principles are normally associated with manufacturing and services. When you reduce bottlenecks on the manufacturing floor by flagging broken-down machines, that is Lean. When you figure out a way to reduce processing waste and save on costs , that is a lean principle. When a delivery driver suggests a new route that would save on both gas and money, and management listens, that is a lean principle.

B2C 119
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Why Trust Badges are Important for E-commerce + CRO

Pipeliner

“ Never judge a book by its cover.”. Albeit this proverb makes a lot of sense when it comes to most real-life situations, it doesn’t quite work with E-commerce websites. When you visit a website that appears so unprofessional, has a poor design, and everything on it looks malicious, the chances are that you will exit the website as soon as possible.

Scale 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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When talking artificial intelligence, let’s clarify

Anaplan

Technologies that not long ago were science fiction are now mainstream—and the possibilities look exciting. But jumping into that future isn’t easy. It’s full of buzzwords: Artificial intelligence or AI. Machine learning. Predictive forecasting. Automated insights. Advanced analytics. Heard of them? Sure. But can you tell them apart? Some of these terms have been used […].

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How Enterprise Sales Differs from SMB and Mid-market Sales

Hubspot Sales

When it comes to sales, some might think the only difference between sales roles is the product you’re selling. However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. The method for engaging customers and moving through the sales cycle will depend on what type of sales process your company is running.

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Leadership vs. Management with Charles Bernard

criteria for success

Happy Monday, Let's Talk Sales listeners! On this week's episode, we brought back CFS Founder and CEO Charles Bernard. Charles has over 20 years of experience in direct sales, sales management, recruiting and training. He founded Criteria for Success back in 2004, and has since trained thousands of CEOs, Sales Managers, and Salespeople on the art of business, relationships, growing revenue, and overcoming challenges.

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How To Get The Most Of Retargeting Ads (video)

Pipeliner

In this Expert Insight Interview, Jackie Noelke discusses retargeting ads; in her opinion, every company should be using this type of ad. Dr Jackie Noelke is a co-founder of Grateful Ads Co., the She-EO store and ND Community. She helps entrepreneurs start, grow and scale online courses, services, and memberships, so they can have the freedom they crave.

Video 78
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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VP of Product Management: Your 7-Point Plan for the First 100 Days

Product Management University

Congratulations! You’ve just landed your first VP of Product Management job and expectations are sky high. No pressure! Here’s a 7-point plan for your first 100 days. The objective of this particular plan is to get you playing offense right out of the gate. Before we get to the plan, here’s the first thing you’re NOT going to do.

Scale 75
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Start With Why, Then Ask Why Again, Then…

Partners in Excellence

No I’m no channeling my inner Simon Sinek. But “Why” is a fundamental question we too seldom challenge ourselves with. The concept of the “5 Why’s” appears to have originated in in the 1950’s-60’s with Sakichi Toyoda as a cornerstone of the Toyota Production System. It is a fundamental problem solving/diagnostic tool, focused on helping us understand root causes.

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How Lean Principles Apply to Digital Technology, Sales and Customer Experience

Cincom Smart Selling

How do Lean Principles Relate to Digital Technology? Lean principles are normally associated with manufacturing and services. When you reduce bottlenecks on the manufacturing floor by flagging broken-down machines, that is Lean. When you figure out a way to reduce processing waste and save on costs , that is a lean principle. When a delivery driver suggests a new route that would save on both gas and money, and management listens, that is a lean principle.

B2C 62
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The Essentials of Goal-Making

Selling Energy

We very often explore the “why” behind our sales interactions, but what about the “why” behind our goals ? Ideally our work shouldn’t be about “doing,” but “growing.” Goals are how we measure that progress, and if they aren’t meaningful, why pursue them at all?

Sales 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Best Microsoft SharePoint Alternatives for Sales-Driven Organizations

Bigtincan

Microsoft SharePoint is one of the most popular document management, file storage, sharing, and collaboration platforms used by enterprises today. For organizations running on Microsoft 365, in particular, it’s a no brainer for good reason. Its use of internal company SharePoint sites, search, and collaboration features make it a measurable step up from basic cloud […].

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?? How to Use Data to Build a Rockstar Sales Team

Pipeliner

What are the ingredients of a rockstar sales team? In this Expert Insight Interview, we welcome Brandy McCarley, an executive advisor with Culture Index. She provides data to CEOs to help them clarify their team’s culture dynamics and make sure they put the right person in the right role. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Data 52
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Free quota-boosting sales coaching template for managers

Close

Get this proven sales coaching plan template for managers with detailed implementation tips to help your reps perform at their best.

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LinkedIn: How to Use Social Selling To Turn Your LinkedIn Into a Lead, Sales, and Revenue Generating Machine!| Daniel Disney - 1432

Sales Evangelist

LinkedIn is a platform that opens many opportunities. In this episode, Daniel Disney joins Donald Kelly as they talk about how you can use social selling to turn LinkedIn into a lead, sales, and revenue-generating machine. Daniel Disney released his second book called, The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales, and Revenue Generating Machine.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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How to Train Olympic-Grade Support Reps Customer Service Software

Lessonly

I’m a regular Aldi grocery shopper and dang proud of it. I just love this store for so many reasons: low prices, the incentive to bring your own bags, and knowing I can get in and out in record time. Their cashiers are basically scanning, cart-placing, and payment-collecting Olympic athletes, and I recently learned that this is because cashiers are timed on their speed.

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LinkedIn: How to Use Social Selling To Turn Your LinkedIn Into a Lead, Sales, and Revenue Generating Machine!| Daniel Disney - 1432

Sales Evangelist

LinkedIn is a platform that opens many opportunities. In this episode, Daniel Disney joins Donald Kelly as they talk about how you can use social selling to turn LinkedIn into a lead, sales, and revenue-generating machine. Daniel Disney released his second book called, The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales, and Revenue Generating Machine.

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Killing Customer Churn: Why and How to Stop It

SugarCRM

You lost another customer, you aren’t sure as to why, but they didn’t renew. It’s more revenue to chase, more information to uncover, and elicit a substantial effort on your end—it feels utterly defeating. To be sure, there are times when you’re glad to see customers go because they weren’t the right fit but most of the time it hits like a ton of bricks that you weren’t even expecting.

Churn 26
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LinkedIn: How to Use Social Selling To Turn Your LinkedIn Into a Lead, Sales, and Revenue Generating Machine!| Daniel Disney - 1432

Sales Evangelist

LinkedIn is a platform that opens many opportunities. In this episode, Daniel Disney joins Donald Kelly as they talk about how you can use social selling to turn LinkedIn into a lead, sales, and revenue-generating machine. Daniel Disney released his second book called, The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales, and Revenue Generating Machine.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.