SBI Growth
JANUARY 12, 2022
The “war for talent” dominated headlines and SBI client conversations across 2021, with attrition rates ranging from 25-60%, and leadership teams scrambling to both backfill open roles and future-hire sufficient headcount to achieve growth goals.
Sales and Marketing Management
JANUARY 12, 2022
Many B2B sales cycles are painfully long as it is. Digital contracting streamlines the entire contract lifecycle, from generation to negotiation to fulfillment, and beyond. The post How Digital Contracts Improve the B2B Buyer Experience appeared first on Sales & Marketing Management.
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Membrain
JANUARY 12, 2022
Implementing the right sales methodology for your complex B2B team can provide a major boost to sales effectiveness. But choosing the right methodology training company can be a challenge.
Zoominfo
JANUARY 12, 2022
In a recent webinar hosted by the Global Inside Sales Association , several women from the ZoomInfo sales team shared why sales was the right career move for them and discussed ways to be successful as a female in a male-dominated industry. While women currently make up less than a third of B2B sales roles — and only 19% of sales leadership positions — they often outperform their male counterparts.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Janek Performance Group
JANUARY 12, 2022
In pop culture, salespeople are often portrayed as unscrupulous, money-hungry manipulators. Of course, this is not only offensive; it’s also patently false for professional sellers! However, one lesson of the pandemic is that hard-sell techniques will not work. In uncertain times, buyers cannot be bullied or cajoled into spending money on things they don’t need.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
The Center for Sales Strategy
JANUARY 12, 2022
We hear this question more than ever, " What makes a good leader? ". In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media. Maryann and Fran are both Group Vice Presidents at Cox Media, and throughout the show, they discuss qualities of a good leader, leading in a 'people-first' company, and offer advice for sales leaders on company culture, sales management in 2022, and looking forward.
Hubspot Sales
JANUARY 12, 2022
Revenue and profit are two of the most prominent, crucial metrics every business needs to track if it wants to understand its performance, forecast effectively, and spend wisely — among a host of other key functions and activities. Each term is distinct in its application and measurement, but despite those differences, the two concepts are often conflated.
SocialSellinator
JANUARY 12, 2022
The fact that you're reading this article indicates that either you are interested in learning more about how B2B companies use social media for marketing or you are an experienced B2B marketer who is considering incorporating social media into your current marketing strategy. If it's the former, congratulations! You will not find a better guide than this one.
Guru
JANUARY 12, 2022
What comes to mind when you think about a company’s headquarters? You may think about a glass-and-concrete tower, or an office complex in the suburbs. Chances are you’re not doing most of your work in these environments, if you’ve even been in an office at all in the past two years. For a growing number of people, HQ is no longer defined by an address.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Alice Heiman
JANUARY 12, 2022
The Greek philosopher Heraclitus once said, “The only constant is change.” If you’ve been a CEO for any amount of time, you know how true this is. Your business will morph and change throughout the years, and it’s important that you, as CEO, embrace that. The way you run sales, the type of salespeople you need, and your role in the sales organization will shift as you reach higher levels of success.
Selling Power
JANUARY 12, 2022
In this post, we'll explore the key components of a meeting summary and how to leverage it as a tool in the sales process.
Adaptive Business Services
JANUARY 12, 2022
It’s a well repeated phrase in selling … . “If you consistently follow the sales process, you will sell more stuff!” This is dependent on whether or not your process is sound. Bad sales process = bad results. The other nice thing about having a written process is for when you bring a new person on board. You are now providing them with a roadmap toward their success!
Selling Energy
JANUARY 12, 2022
Approaching your prospect with a strong value proposition is vital to your sales success. While many salespeople simply reuse the value proposition they’ve developed for each product or service (regardless of their prospect’s situation or role in the company), a sales professional customizes his or her value proposition based upon the person with whom he or she is speaking.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
SBI
JANUARY 12, 2022
Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?
SMEI
JANUARY 12, 2022
E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.
Gong.io
JANUARY 12, 2022
Ah. Sales scripts — the elusive and oft-discussed topic on every sales team’s agenda (or should be). Sure, some Sales teams seem to be more script-driven than others, but have you ever considered exactly what makes up a sales script ? Or how you could use a sales script to boost your conversion rates? . As always here at Gong, our recommendations are based on data … not assumptions.
Partners in Excellence
JANUARY 12, 2022
Our jobs, as sales and marketing professionals, is to drive change. We can only do our jobs when our customers decide their current state is unacceptable. They need to address new opportunities, they need to solve problems, they need to rethink and do things differently. Often, customers incite themselves to change. Perhaps it’s problems, perhaps competitive threat, perhaps it’s being opportunistic.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Close
JANUARY 12, 2022
To effectively grow your business and improve sales, you need to generate high-quality leads. Email finder tools can automate much of the lead generation process, helping you gather verified, trustworthy leads. Compare the best email finders so you can gather the best leads for your business.
The Spiff Blog
JANUARY 12, 2022
Compensation strategy is a core factor that plays a role in any business’s ability to be successful. Yet, it’s a topic that often takes a backseat to other, flashier aspects of a business’s growth. Often, when “bigger” issues arise, we tuck our compensation strategy away in the back of our minds and promise to revisit the topic when we have the time.
Close
JANUARY 12, 2022
Email Sequences in Close got a nice update for the new year. Start ‘22 off right with better sequence reporting, giving you everything you need to send high-performing email sequences.
Awarathon
JANUARY 12, 2022
We know that sales coaching is an essential part of sales management. Studies show that highly-successful teams spend more time on coaching. But more often than not, managers don’t know how to coach well. Though these managers have years of experience as a rep, it does not always come in handy in sales management. Moreover, […]. The post This is why you shouldn’t assume sales managers know how to coach appeared first on Awarathon.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Crunchbase
JANUARY 12, 2022
This article is part of the Crunchbase Community Contributor Series. The author is an expert in their field and a Crunchbase user. We are honored to feature and promote their contribution on the Crunchbase blog. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc.
ClozeLoop
JANUARY 12, 2022
ClozeLoop's B2B Sales blog keeps you up to date with the latest in sales management, sales techniques, and sales enablement. View our amazing post "Systems to Scale from $0 to a $1B Valuation with Chase Harmer" by Ned Arick.
Anaplan
JANUARY 12, 2022
There are no anonymous shoppers. Retailers able to bridge gaps between touchpoints will be better positioned to outperform competitors. Combining omnichannel activation and radical customization, retailers need to win over the new, very connected consumer.
Pipeliner
JANUARY 12, 2022
Reports indicate that live streaming first officially entered the scene in 1993. It quickly gain popularity but didn’t truly become mainstream until several years later. Now, of course, it has largely become the norm. Businesses in all industries and home-based entrepreneurs alike now use live streaming to provide information and entertainment to the public and foster their overall goals.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp
Mereo
JANUARY 12, 2022
In 2022, a tough sell to buyers is on the horizon: numerous price hikes in response to inflation. While a small bump in inflation typically affords companies a legitimate opportunity to adjust its price strategy for a changing marketplace — our economy currently faces a steep slope. The Bureau of Labor Statistics reported a 6.8% Consumer Price Index inflation rate in late 2021 — a rate not recorded since 1982.
Marc Wayshak
JANUARY 12, 2022
Are you genuinely excited about selling right now? Selling can sometimes lose its luster when the right motivation hasn’t kicked in…. Whether you’re brand-new to sales or you’ve been selling for decades, getting inspired about sales is key to success. Without strong motivation, you simply can’t achieve your potential in sales—no matter what. That’s why I put together this motivational sales training for selling veterans and beginners alike.
Partners in Excellence
JANUARY 12, 2022
Everything in marketing and sales is about “the algorithm.” Each of us is a critical part of algorithm’s–actually we are probably critical parts of hundreds to thousands of algorithms, since each is optimized for different purposes. There are algorithms that track our online behaviors, theoretically to present content that is more aligned to interests derived from our behaviors.
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