Mon.Nov 13, 2017

article thumbnail

Cadence—Multi-touch, Multi-media, Multi-cycle Marketing Multiplies Results

Pointclear

For one client, it takes 9.82 touches to engage with a prospect. The result of these touches is what we call a disposition: PointClear's term for completing contact with a decision maker or company (some programs lend themselves to dispositioning by contact and some by company). This approach yields a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—well-qualified leads.

Media 266
article thumbnail

4 Talent Management Tips- ‘A’ Players Want Leaders Not Bosses

SBI Growth

Best-in-class sales leaders are blurring the lines between professional and personal. As a result, they are outperforming sales bosses on a revenue-per-head basis by double digits. In a most recent Gallup study, engaged employees produce on average 20% more higher.

Study 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Be Easier To Believe

The Pipeline

By Tibor Shanto. No one is saying you are lying, I know you are not, but not lying and being believable are two different things. For sellers, it is less about telling the truth, and more about believability; if the buyer doesn’t buy the information and materials to support your offering, no matter how accurate or factual, they aren’t buying. I understand the challenge for proud marketing and sales professionals, especially those who may be breaking new ground, truly innovative, and driving mea

Buyer 180
article thumbnail

The Power of Sales Intelligence #2: Creating an Ideal Customer Profile

DiscoverOrg Sales

Historically, sales professionals and marketers spent a lot of time chasing down prospects with a scant probability of getting an appointment, let alone winning business. For most of the companies I’ve worked at, the Ideal Customer Profile (ICP) is has been anecdotal at best … meaning that if you ask sales leader who we sell to, they’ll offer a few key titles, maybe a couple of industries.

article thumbnail

The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

article thumbnail

5 Quick Secrets to Compelling Emails

Mr. Inside Sales

Want to get your emails returned? Who doesn’t…. Many of us would settle for just getting our emails read! Let’s face it: prospects get hundreds of emails per week and there is a slim chance they are going to read – let alone respond to – an email from a sales rep. Luckily, there are 5 quick secrets to help your emails stand out and give you the best chance of getting them read and returned.

More Trending

article thumbnail

Has Demand Generation Hit a Wall? Why ABM is the Answer

SBI Growth

Bullard Chie.

article thumbnail

5 Less Annoying Alternatives to "Please Find Attached"

Hubspot Sales

Between ebooks, case studies, data sheets, proposals, and contracts, you probably send email attachments on a daily -- if not hourly -- basis. And that means you might be using the common phrase “Please find attached.” Other variations include “Attached please find,” Please kindly find the attached file,” Please find the attached file for your reference,” “Enclosed please find,” and the ultra-wordy, “Please find attached herewith.”.

article thumbnail

Have You Noticed? Showing Appreciation Drives Performance

The Center for Sales Strategy

An Accenture study, written about in Forbes , found that 43% of employees who are about to quit their jobs cite lack of recognition from supervisors as the reason they would leave. Every time I read that stat I feel convicted that I don’t always show as much appreciation as I should. It’s not that I don’t appreciate the individuals on my team, it’s just that I have so many things fighting for my attention.

Study 76
article thumbnail

30 Responses to the Dreaded Sales Objection "It Costs Too Much"

Hubspot Sales

How to Overcome Pricing Objections. Wait for the prospect to finish speaking. Pause for 3-5 seconds. Ask a question. Pose a follow-up question. Summarize their objection in 2-3 sentences. Clarify if you missed anything. Diffuse their concern. Click here to jump straight to the responses. Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount.

article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. Before I get into the horrors I’ve experienced as an attendee, I thought I’d quickly share my top 10 steps to event follow up success – and then elaborate on each one further below. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event.

article thumbnail

7 Ways to End a Voicemail That Keep the Conversation Open

Hubspot Sales

Voicemail: Where deals go to die. Or is it? It’s true, those “ Just following up ” or “ Haven’t heard from you in a while ” messages won’t do much to move your deals forward. But a thoughtful, targeted voicemail can be just what you need to reinvigorate conversations and get deals moving again. Here are seven voicemails that go beyond “touching base” to inspire meaningful action.

article thumbnail

The Evolution of Sales Enablement: 4 Takeaways from the Sales Enablement Society

BrainShark

Sales enablement is a space that continues to evolve. What we do, who we report to and how our success is being defined varies greatly from one organization to the next.

article thumbnail

The Anatomy of a Perfect Sales Email Subject Line

Hubspot Sales

Your best and worst-performing email subject lines may seem like a random collection. But we’ve got good news for reps looking to increase their open and response rates: Successful subject lines actually share several common characteristics. Once you know the science of a compelling line, you can focus on the art. Perfect the seven essential components below and you'll have a high-performing sales email subject line on your hands.

Hiring 93
article thumbnail

3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

article thumbnail

Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

Let’s chat, shall we? Technical decision makers are skeptical by nature. First, they do not assume anything, including the validity of marketing and sales materials. Also, they dissect all data put in front of them to justify your selling position. Why? Because they doubt that business data sets are as robust, complex and accurate as are technical and scientific data sets.

article thumbnail

Sales Agility And Adaptability

Partners in Excellence

A few of us have been having a conversation about whether adaptability and agility are important in sales. I think we are in uniform agreement it is important, however, my initial reaction was, “Why are we even asking this question, isn’t it a foundation to selling?” As I reflected on the issue, I get why it’s an important conversation.

article thumbnail

Is There Insurance For Your LinkedIn Sales Navigator Investment?

SalesforLife

Without fail, each week I get a call or email from a company somewhere in the world that falls in one of these categories:

article thumbnail

Think Better

Your Sales Management Guru

Think Better. An Innovator’s Guide to Productive Thinking. -a book review-. Published by McGraw Hill, this is must read for any salesperson, sales leader, President or any manager. Author Tim Hurson does a masterful job in leading the reader through the entire mental process of challenging the reader to think better. The sub-title uses the word “Guide” and indeed it is, I folded over23 pages with many underlined passages and marked up tools while I read this book, it is that engaging.

article thumbnail

Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

article thumbnail

Free Sales Machine 2017: Encore Online Course Bundle

Sales Hacker

This free online course bundle is packed with 50+ lectures from the leading minds in sales. Never forget the lessons you learned at Sales Machine! The post Free Sales Machine 2017: Encore Online Course Bundle appeared first on Sales Hacker.

Course 40
article thumbnail

What does the ‘new customer’ mean for our society? Three undeniable trends by Steven Van Belleghem

Showpad

The customer of last year is no more. Digitization, automation and hyper-personalization have reached a crossroads – an ideal opportunity for companies to raise their services to a new level. That’s what Steven Van Belleghem, a Partner at nexxworks, argues in his latest work ‘Customers The Day After Tomorrow – How Customers Will Win in a World of AI, Bots and Automation’ Today, he gives us a foretaste of his new book with 3 undeniable trends that define the cust

article thumbnail

Getting Back To The Basics Of Selling

Sales Gravy

If sales people (especially in a consultative sale environment) don’t learn the fundamentals of a consultative sales process, they will just stay mediocre at best.

article thumbnail

How to create a killer startup pitch

Close

Why do most startup pitches suck? Because they follow a flawed formula.

How To 52
article thumbnail

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.