Sensemaking, Selling To Customers In The Complex Domain
Partners in Excellence
JUNE 4, 2019
This post is the sixth in my series on Sensemaking. For links to the other posts in the series, go to: Sensemaking, The Big Issue Facing Both Our Customers And Us. In this post, I’ll do a deep dive into how we sell into organizations operating in the Complex Quadrant. It builds on the previous discussion of selling in the Simple Quadrant. As a recap, the Cynefin model is displayed below: At a corporate or enterprise level, virtually, every organization is operating in the Complex Quadrant.
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