Increase Sales

MAY 14, 2016

Each week I receive numerous unasked, sales pitches via email from a complete strangers many of whom are marketers. Last week I received an email asking me if I was happy with AWeber because their firm has found many dissatisfied customers due to lack of list segmentation. Actually I don’t know what list segmentation is nor do I care. I replied respectfully, no I was happy and not interested.

Marketing 90

Marketing Social Media Segment Twitter 90

Score More Sales

MAY 14, 2016

Customer 144

Customer B2B Sales 144

Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Markempa - Inside Sales

MAY 14, 2016

B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that? By sending them only qualified leads. Most leads aren’t qualified Leads are only qualified when they fit your […].

Sales Qualified Lead 52

Sales Qualified Lead Lead Qualification Leads Marketing Qualified Lead 52

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Mindtickle

MAY 14, 2016

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52