Do Buyers Care?
The Pipeline
NOVEMBER 24, 2016
By Tibor Shanto – tibor.shanto@sellbetter.ca . Last week I posted a piece on LinkedIn, based on discussions at CEB’s Sales & Marketing Thought Leader Roundtable this past August, titled “Why Do We Need Sales?” , Exploring the relationship between marketing and sales, and how it needs to evolve and change with relation to the markets they serve.
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