Which Is More Important—Product Training or Sales Training to Drive Digital Sales?
The Center for Sales Strategy
MARCH 29, 2018
Product-focused training and sales skill training - both are important to increase the knowledge and expertise of a sales team, but which is more important? Which has the larger impact? Before I answer that question, let me define the differences between the two to make sure that we are all on the same page. Product Training. Product training focuses on the nuts and bolts, on educating your sales force on the features and benefits of what you sell.
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