Thu.Jun 27, 2019

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Making Your Point Without the Data

Selling Energy

In my experience, companies don't like to quantify much less hand over their internal data. First of all, they might not have been doing a thorough job. Second, it’s unlikely they’re going to want to share the data with you until you’ve developed great rapport.

Data 41
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The Number of LinkedIn Contacts You Have Doesn’t Matter

No More Cold Calling

Connections and relationships are what count. Should I accept every LinkedIn invitation? I’m frequently asked that question. It’s a personal choice. Some people do. Some people only connect with people they know in real life. Others screen every invitation; they write to people first and ask why they want to connect. I’m in-between. I view every invitation.

LinkedIn 307
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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

Author: Krishnan Venkata The rapid pace of digital innovation is forcing companies to undertake profound transformation of their entire business strategy and activities. This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. As part of this transformation, companies are increasingly turning to AI-based solutions that are capable of extracting insights from massive data sets at a previously unthinkable s

Marketing 274
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Why Every CMO Needs a Chief of Staff

SBI Growth

As CMOs are more involved in shaping the global corporate strategy, they are less able to manage the day-to-day Marketing execution. They increasingly need a right-hand person to help with the daily operation. This person is the CMOs Chief of.

Strategy 268
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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A Guide to Content Marketing Creativity

Zoominfo

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill.

Marketing 185

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Looking at Sales Enablement From Two Different Lenses

SBI

Looking at Sales Enablement From Two Different Lenses. Defining the role Sales Enablement plays in your organization is a multi-faceted exercise. First, there’s a small matter of defining what Sales Enablement even means. It also involves answering the question, “What processes, technologies and responsibilities should the role envelope and which should it not?

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We stopped trying to convince people and got triple the results

Markempa - Inside Sales

A small thing changed my work in a big way. This is the story of how I started focusing on empathy for customers. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “ Wait,” I thought. “Mother Teresa endorses businesses?

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How to Cultivate Brand Loyalty by Personalizing the Customer Journey

Nimble - Sales

Today, smart organizations are taking advantage of social CRM technologies to quickly identify and qualify prospects to move them into sophisticated nurture and marketing campaigns. CRM is no longer an expensive and complicated solution for the big guys. Industry leaders like Nimble are leading the pack for the small agile businesses looking to leverage CRM. […].

Loyalty 108
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3 Ways To Increase Cold Sales Prospecting Conversions, with Shawn Finder, Episode #118

Vengreso

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. . If you’ve listened to my show at all, you’ll know my opinion on cold sales prospecting. You shouldn’t do it. You should always reach out to warm prospects. Occasionally, you have no choice but to email rather than make a phone call. When that happens, there are specific practices you should use to increase the efficacy of your communication.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Digital Sales Strategies Using Event Campaigning

SalesforLife

If you’re developing a modern, digital sales strategy and playbook, one of the most important components is a process we call “Digital Sales Leadership” – a half-day to three-quarters of a day workshop where we sit down with frontline sales managers , marketing and sales enablement departments, and we reverse-engineer their sales objectives and develop prescriptive sales plays that they can execute to highly influence sales tactics, and build pipeline creation.

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How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross

Predictable Revenue

Strategy Advice from Up & Coming Sales Leader Nicolas Marchais. Lessons Learned on his Quest to Scale his Sales Team to 25 Reps in just Three Years. The post How to build a killer outbound sales team and avoid some common mistakes along the way with Aaron Ross appeared first on Predictable Revenue.

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A Sales Process that Matches the Buying Process

The Center for Sales Strategy

Some say that the holy grail of sales is consistent and predictable revenue. Many are on this seemingly never-ending quest, but find it both elusive and always just out of reach. A strategic sales process is the only thing that will help you reach your goals.

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Why should I give a damn about you?

Sue Barrett

The Common Ground Series – Part 2 As mentioned previously, Finding Common Ground is about exploring shared interests, beliefs, or opinions between two people or groups of people who may disagree about most other subjects. In a world where the media, governments and self interest groups are portraying, more often than not, a polarised ‘us’ […].

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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“What’s Next?” The Need For Specificity

Partners in Excellence

I spend a lot of time in reviews of all sorts. They could be deal/opportunity reviews, territory, account, call, pipeline, forecast reviews. Some are performance reviews. Some are internal projects. Sometimes, I feel like I’m a broken record in the reviews. Inevitably, at some point, I always ask the same question, “What’s next?” I’m trying to understand what their action plan is, what they are doing to move the opportunity forward, to grow their share of account/te

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Sales Enablement Podcasts: Why You Should Be Listening

Showpad

Podcasts have been increasing in popularity over the last several years. Covering everything from true crime, to comedy, to reality television, this newer media has taken off as a way for people to stay informed about a range of topics. Additionally, more podcasts are popping up that focus on optimizing sales and improving buyer relationships. . Business is changing, and traditional sales and marketing methods are going out the door.

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Is There a Silver Bullet for B2B Marketing Data?

SBI

Is There a Silver Bullet for B2B Marketing Data? Real Advantages Companies are Gaining Right Now. In recent years, the balance of power has shifted from companies to customers. Achieving breakthrough results in a customer-driven buy cycle requires having the right data. This eBook features research from Forrester, along with real world insights from TechTarget, to help marketers understand how to leverage B2B marketing data more effectively to drive performance to new heights.

Data 77
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Keisha Jackson Interview

Allbound

When the two Allstars who attended the Women of the Channel West conference in May talked about their favorite speakers, Keisha Jackson was top of mind. After speaking to Keisha myself it became clear as to why: Keisha is a refreshing woman in the tech industry who, after one conversation, will leave you with the lasting impression that anything is possible.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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My Top 4 Sales Travel Tips

Engage Selling

Sales is one of those professions that often require a heavy travel schedule, so I thought sharing my top 4 travel tips could save you time and help you avoid headaches!

Travel 75
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4 Ways to Increase Web Traffic

Leading Results Rambings

We’re a little over halfway through the year, and you’ve probably just finished mid-year reports for your company. One of the stats you most likely pay attention to is your website traffic. You started the year with a goal – are you on your way to achieving it?

Report 77
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7 Steps to Building a Winning Sales Enablement Program

SBI

7 Steps to Building a Winning Sales Enablement Program. A successful sales enablement program plays an important role in delivering great buyer experiences — and scaling your business. CSO Insights found the percentage of reps achieving quota at companies with an enablement program improved by 22.7%. And that’s just the tip of the iceberg. You’ve heard the message loud and clear, and have decided to launch a formal sales enablement program at your company.

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Amazing Ways to Prepare Your Site for Peaks in Traffic

Connext Digital

Engaging modern consumers is a difficult job. These days, consumers use the Internet to find anything and everything they need. This is why having a functional and appealing website is so important. If a business sells goods on their website, then keeping it from crashing should be a top priority. Most business owners abide by the “it will never happen to me” philosophy when it comes to website crashes.

Scale 75
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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It’s Your Business After All

Pipeliner

One of the biggest criticisms of any technology platform by customers is that it is hard to get it to reflect how their business actually operates as opposed to how some programmer imagines it does. This can be a great source of frustration to customers which is why the ability to customize is so critical. But customization can be a double-edged sword if it requires highly technical resources and takes forever to implement.

CRM 74
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4 Tips for Selling to Multiple Decision Makers

Carew International

Selling to multiple decision makers is a universal challenge for sales professionals. Often times, it isn’t just the number of decision makers, it’s the inability to get all decision makers in the same place at the same time to explore, discuss or to hear our sales presentation. As a result, we may have individuals involved in the purchase decision with whom we have had no direct contact.

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Increase Sales Volume With These 17 Tips

Xactly

To hit revenue and growth goals, companies must continuously increase sales volume. Here are 17 tips for sales leaders to motivate sales teams to perform.

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How to Solve Problems in Sales: Master the Art of Conversation

criteria for success

Are you a sales leader looking to help your team solve problems in sales? Focus on enabling them to master the art of conversation. I find that a personal approach works well in sales. Forget pitching, overturning objections, and all of the logistics you have learned about. A frank conversation with your prospect will get [ ] The post How to Solve Problems in Sales: Master the Art of Conversation appeared first on Criteria for Success.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Know Way, Rosé — The Knowledge You Need to Survive the Summer

Guru

We love sharing knowledge as much as Marie Kondo loves sharing the secrets of cleanliness. And while we created Guru to make sharing on-the-job knowledge easier, there’s no reason why you can’t use the Guru Card format to share your off-the-job insights.

Company 64
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Want to Win More Deals? Build Stronger Relationships with Buyers

Miller Heiman Group

2018 saw many sales organizations feeling celebratory about results, with most hitting their revenue targets and higher quota attainment than in years past. But it’s not time to break out the Champagne just yet. These numbers may be the result of a stronger market—more companies expanded their sales force and added new technologies—but that doesn’t mean they improved their team’s selling skills.

Buyer 64
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Mobile Videos: An Engaging Substitute For Mandatory Conference Calls

Allego

Ryan Junius isn’t nearly as famous as Jaime Lannister, the “Kingslayer” from Game of Thrones , but he is far more popular than Jamie ever was, especially among sales reps. That’s because Junius, a sales training executive at Legg Mason Asset Management, was responsible for “slaying” the dreaded but mandatory 7:30 a.m. conference calls with Allego mobile videos, earning him the nickname, “The Conference Call Killer.” .