Mon.Aug 26, 2019

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Recruiting Saleswomen of Color: What Are You Waiting For?

Sales Hacker

America is a diverse nation. Our cities and towns are becoming increasingly diverse. And as companies take advantage of global business opportunities, they’re experiencing an increasingly diverse range of clientele. So why are many companies failing to make building a diverse workforce a greater priority? The fact that they don’t is actually bad for their bottom line.

Hiring 55
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Did You Know That The Beatles Taught us About Selling?

Understanding the Sales Force

While this should be a fun, end of summer article I'm guessing that you don't actually believe that the Beatles taught us about selling. The Beatles recorded 18 songs where the lyrics talked about selling plus I included two bonus titles by other artists to bring the total to 20! The Beatles. Can you name the song that went on and on about building relationships?

Course 238
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Changing Trends of Experiential Marketing

Sales and Marketing Management

Author: Lewis Robinson “Any customer can have a car painted any color that he wants, so long as it is black.”. This is the infamous quote by Henry Ford, and if you know about Ford’s production techniques, you definitely understand what he means. The Model T was mass produced and it launched the industrial juggernaut of the century. This was not just used for one mode, it became the baseline strategy for a number of leading organizations.

Trends 199
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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Every day, your customers are bombarded with corporate promotions and marketing messages, from both familiar and unfamiliar brands.

Retention 189
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Hitting Your Sales Goals – 3 Challenges to Overcome

Anthony Cole Training

In this article, we discuss the 3 challenges facing salespeople today:

More Trending

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How Ian Cleary Used Networking to Build a Globally Scaling Brand

Nimble - Sales

Ian Cleary is a globally recognized marketer that is known for his ability to see the full picture in marketing because of his combined marketing, technology, and business skills. He shares his knowledge through an award-winning blog, at marketing conferences around the world, and through working with customers. Ian strives to bridge the gap between […].

Scale 106
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Powerfully Strong Variables to Your Success in Sales

Anthony Iannarino

There are many things you need to do well to succeed in sales. Much like leadership, the characteristics are many and varied. There are also variables, some within your control, and many outside of it. It rarely makes sense to worry about things outside your control when there are so many more that are within it. The following is a list of powerfully influential variables to your success in sales.

Follow-up 101
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How to Increase Sales by Transforming the Sales Structure, with Steve Niemiec, Episode #124

Vengreso

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. If your goal is to increase sales, is it merely a matter of getting more qualified leads into the pipeline or does it depend on other aspects of the customer journey? Steve Niemiec believes that there’s a lot more to it and that the sales structure companies utilize can dramatically impact sales growth across the board.

Lead Rank 101
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8 Effective Communication Skills for Salespeople

CloserIQ

In sales, it’s important to know the market and to know the best-practice techniques, but it’s not everything. At the end of the day, there is no use in knowing the market if you don’t know how to approach a prospect or handle a client. Effective communication is the link between your skills and knowledge and closing a deal. . It’s as if your know-how is the theoretical part of being a salesperson, and communication is the practical part of it ?

Trends 95
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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4 Proven Sales Techniques for Selling to an SMB Customer

Hubspot Sales

Spend most of your time selling to small- and medium-sized businesses (SMBs)? Want to fine-tune your sales strategy to focus more on SMB customers? You’re in the right place. We’re sharing proven sales techniques that will help you reach out and engage SMB businesses effectively. Which one will work for your reps? Before we delve into how you can sell to SMBs, it’s worth taking some time to define SMB sales, and talk about why SMB sales is important.

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How Chatbots Are Changing The Way We Sell w/Billy Bateman @Chatfunnels

InsideSales.com

Learn how sales chatbots are changing the industry and learn the best practices in deploying chatbots for your business from Billy Bateman of Chatfunnels. Read on to find out more. RELATED: Why You Should Be Using AI Right Now w/Babar Batla @SalesDirector.ai In this article: The Chatbot Phenomenon How to Deploy Chatbots in Sales What […]. The post How Chatbots Are Changing The Way We Sell w/Billy Bateman @Chatfunnels appeared first on The Sales Insider.

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Three Selling Behaviors That Will Make or Break Your Success in 2019

Shari Levitin

Too many sellers look for new business in the wrong places. They’re in the dark when it comes to engaging with today’s information rich, time starved consumer. They fail to adapt to new methods of prospecting, discovering information, creating value, and holding the customer’s attention. In fact, according to new research by Gartner, sellers engage in behaviors today that thwart sales.

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Insight Is Always Contextual!

Partners in Excellence

HBR recently published an article, “Why ‘Tell Them Something They Don’t Know’ Is Bad Advice In B2B Sales.” The title is very “clickbaity,” upon reading it, the theme was very different, though perhaps not well explained. I don’t think anyone would argue, insight is important. It’s key to capturing the attention and imaginations of our prospects and customers.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Three Tips to Develop Stronger Campaign Recaps

The Center for Sales Strategy

Presenting a campaign recap that clients understand can be frustrating because each individual has a different level of understanding of the process. Successful salespeople can easily generate new business while retaining and growing their existing accounts. When it comes to using digital solutions to do this, a big part of the success is how effective a seller is at selling the results back to the client while their campaign is running and once it is completed.

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What Lies Beneath… A Closer Look at the ROI of Informal Learning

Allego

If the entirety of the learning which training organizations support is an iceberg drifting in the ocean, the tip of that iceberg (10%) consists of formal learning: classroom trainings, in-person sales meetings, and instructional online videos and quizzes. This is where reps spend the least amount of time learning. Instead, they spend the majority of their learning time (90%) swimming the depths on their own seeking informal learning from peers, their managers, subject matter experts, and even e

ROI 63
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How to Succeed at Succession Planning [Podcast]

Sandler Training

Sandler V.P. of Online Learning, Mike Montague, interviews Matt Pletzer on How to Succeed in Succession Planning. Listen Time: 23 Minutes.

How To 72
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PODCAST 72: How to Break Down Sales Stereotypes and Hire Better SDRs w/ Rahim Fazal

Sales Hacker

This week on the Sales Hacker podcast, we speak with Rahim Fazal , Co-Founder and CEO of the SV Academy. The SV Academy is training up an army of non-traditional SDRs who are finding more success than the stereotypical lacrosse players of the 90’s. We hear how the SV Academy finds, trains, and releases SDR’s into the wild and the crazy, unconventional success they are finding on the way.

Hiring 57
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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#61: Lance Tyson, President and CEO of The Tyson Group – The Importance of Building A Positive Sales Culture

Xvoyant

Lance Tyson, President & CEO of the Tyson Group, teaches us some of the things he has learned in a long career of teaching professional sports franchises how to sell. Considering that these businesses are selling something that their customers don’t need, but want to buy, it presents some interesting challenges. Lance believes that culture is the key to creating an environment where the motivated can succeed.

Groups 48
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The 7 worst marketing and sales disasters OF ALL TIME

Mobile Locker

…And how sales enablement could have prevented them. Every marketing and sales professional makes mistakes. It’s part of the job. However, some are more EPIC than others. Here are seven of the biggest blunders. We also explain how a sales enablement program could have prevented them. New Coke Today, it’s common for soft drinks to […]. The post The 7 worst marketing and sales disasters OF ALL TIME appeared first on Mobile Locker.

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The Fraying Wires Between Americans and Our Energy Future

Selling Energy

Every now and then a concern or “canary in a coal mine” issue surfaces in our culture. Gretchen Bakke’s The Grid examines one that plays a major role in energy efficiency and its future: namely, the grid itself.

Energy 41
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Why salespeople don’t ask for referrals – and why they should

Selling Essentials RapidLearning Center

Surprisingly, w e’ve found that referrals often aren’t on the radar screen for sales organizations we deal with. Of course that depends in part on the business model. But it does leave us scratching our heads. Because referrals are the most valuable leads in sales. By far. Let’s look at some numbers: Studies show that referrals are much more likely to turn into sales than cold contacts – according to one estimate, 180 times more likely.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Let’s Talk Sales! The Art of Handling Objections – Episode 181

criteria for success

Throughout the month of August, we've been writing and talking about the art of handling objections. If you want to learn more about how you can leverage powerful responses when faced with an objection, you won't want to miss this episode! If you already caught the episode and you're here for the resources mentioned, keep [ ] The post Let’s Talk Sales!

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Do You Know What You Don’t Know?

Jonathan Farrington

It has been suggested that “ignorance is bliss” but I am afraid that I do not subscribe to that viewpoint in any way. This is particularly true in the harsh […].

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Why a Great Knowledge Management System Starts With “Why?”

Lessonly

Almost exactly ten years ago, Simon Sinek gave a talk at a TEDx event near Seattle called “How Great Leaders Inspire Action.” Little did he know, he was about to start a movement. People revolutionized their approach to product and personal development after hearing his talk. Today, his 18-minute speech is the third most-viewed TED talk of all time, and he wrote a book around his simple idea—start with why.

System 29
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Are You telling a Strategic Why Story or just a Tactical One?

Babette Ten Haken

A strategic why story is an invitation to connect the dots. First, not only in terms of professional relationships between you and your co-workers, colleagues, employer, clients. But also in terms of cultural connectivity. Then, deep dive into the strategic human capital value of employee experiences, as well as customer experiences, which are created when your stories are connected.

SME 80
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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Lead Generation Landing Page: 10 Steps to a High-Conversion Page

Sales Hacker

“Just Google it.” Today, the first stage in any purchase is a Google search. And B2B buyers are no different. In fact, most won’t talk to a salesperson until they’re nearing the final stages of the buying journey: 94 percent of B2B buyers perform online research before making a purchas ing decision. . 45% of buyers are spending more time on research before making a purchase.

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The Power Of “Doing Things With….”

Partners in Excellence

Words are important, with the change of a single word, we often change our mindset, thinking about things differently, acting/behaving very differently. As sales people, we tend to talk about working with our customers. We use language like: “Doing something for them… ,” Alternatively, “Doing things to them… ” As managers, we speak about our people in similar ways, we do something for or to them.

Intent 62
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TSE 1168: Selling In Europe Vs. Selling In The USA

Sales Evangelist

Every sales transaction differs from the others, but when you're selling in Europe vs. selling in the USA, it's important to understand the differences in culture. Christine Schlonski works with entrepreneurs who have a negative view of sales. She helps them redefine their view of it so they can sell with ease, grace, and confidence and also ask their price.