How I Know What I Know About Selling
Anthony Iannarino
SEPTEMBER 21, 2019
Recently, a salesperson asked me how I know the frameworks in my three books work, but particularly the ones in Eat Their Lunch and The Lost Art of Closing. I had a slide deck professionally designed. The outcome for this deck was answering the question, “Why should I do business with you and your company instead of my current supplier.” It worked well enough, allowing my team to tell our story (something marketing people find more valuable to clients than it is in practice).
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