Sales Prospecting Success: 4 Steps to Creating New Conversations
Highspot
DECEMBER 3, 2020
If you’re just getting started with developing a prospection motion, you might be wondering how to get your buyer’s attention and create conversations with them. The answer lies in an organized sequence of outreach deployed across multiple media with a strong, value-based offer that will compel the buyer to act. In other words, you need an Attraction Campaign.
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