Thu.Feb 18, 2021

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Finding New Customers in a Pandemic: Zoom’s Success Story

Zoominfo

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs.

Loyalty 214
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The Importance of Profile Fit in No Assembly Required Hiring

Anthony Cole Training

Your potential sales candidates have to have a successful history selling the way your company sells, to the people you sell to, in the environment you sell in. In the 5th installment of our blog series, No Assembly Required Hiring , we discuss the importance of recruiting salespeople who not only fit your selling requirements but also match the specific criteria of your organization.

Hiring 184
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People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

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How an Agile Digital Evolution Can Outperform a Risky Digital Transformation

SBI Growth

Digital Evolution to accelerate your Go-To-Market strategy was a catchy phrase and discussion in the board room in 2020. If executed correctly, it can completely change the course of 2021 revenue growth. Most companies have learned that digital transformations are.

Revenue 159
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

More Trending

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The 8 Essentials to a High Performing B2B Sales Organization

The Center for Sales Strategy

There's a lot to get right if you're trying to build a high performing sales organization. That's because sales organizations are complex systems, like the nervous system. The nervous system contains a network of specialized cells called neurons. Nerve impulses have a domino effect. Each neuron receives an impulse and must pass it on to the next neuron and make sure the correct impulse continues on its path.

B2B 130
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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

Coaching 126
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How to use LinkedIn Sales Navigator for Prospecting

eGrabber

Prospecting on LinkedIn Sales Navigator is one of the most essential sales prospecting strategies adopted by B2B sales reps. It helps them to find their prospects & turn them into customers than any other social networking platform. This blog post will help you to learn how you can use LinkedIn Sales Navigator for prospecting. How to Prospect for Sales on LinkedIn Sales Navigator.

LinkedIn 128
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The 9 Sales Conferences Worth Your Time in 2021

Sales Hacker

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How Much Does It Cost to Create an Online Course in 2021?

Sell Courses Online

The post How Much Does It Cost to Create an Online Course in 2021? appeared first on Sell Courses Online. … How Much Does It Cost to Create an Online Course in 2021? Read the Post. The post How Much Does It Cost to Create an Online Course in 2021? appeared first on Sell Courses Online.

Course 98
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Define the Role for the Right Fit

Sales Manager Now

Hiring salespeople that are a good fit for your company’s role will free you up from having to constantly motivate them. I had an owner of a company ask me, “How do you keep the team motivated? Our sales role is… The post Define the Role for the Right Fit appeared first on Sales Manager Now.

Hiring 78
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“Short Life-Lessons”

Smart Calling

I’m asked to do interviews every week… podcasts, blog articles, etc. For that I am grateful that others find value in my work. Here’s one that is a bit different, and thought I’d share it with you. WordClassPerformer.com is a site that interviews achievers in virtually every field and asks incisive questions about the individuals, what they have done and still do to be successful.

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Why Are C-Suite Executives Now Joining Your Sales Calls? Prepare for This Marked Change.

Mereo

C-Suite executives are becoming more involved in your sales deals. They are 2.2 times more likely to join a sales cycle meeting now than pre-pandemic times ( Chorus.ai, 2021 ). They are more engaged in online channels in 2020 than in 2019, at 88% vs. 54% ( ITSMA, 2020 ). They are also looking at your messaging and pitches, your solutions, your differentiation, your deals — and everything in-between — with greater scrutiny and tighter budgets.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Adjust Your Sales Strategy to Better Meet Customer Needs

Allego

“I help the business grow. Everything we do is about growth.”. For Pat Berges, vice president of Global Commercial Capabilities at Medtronic and chairman of the Ventilator Training Alliance, “growth” has a lot of different meanings—growing business, revenue, and sales productivity in the traditional sense of the word, but also growing teams, their commercial capabilities, and paving a pathway for further development.

Meeting 71
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What to Expect as a Sales Training Buyer

Selling Power

The inherent problem is that the economic model of most sales training providers is at odds with your desire to truly improve sales performance. You need modern, innovative, quality, and research-based content, customized for your unique business situation. This content creation process takes money, time, knowledge, and experience in selling. It is easier and more profitable for most sales training providers to continue to promote their decades-old approach and innovate lucrative services.

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The 5 Types of Videos You Need to be Using in Your Sales Process Right Now

Sales Hacker

Using video in sales conversations increased 93% last year. 2021 will be the year video goes from test to invest for most sales teams. But what does that mean for you in your role? The post The 5 Types of Videos You Need to be Using in Your Sales Process Right Now appeared first on Sales Hacker.

Video 73
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How to Have a Happier Workforce: Tips for Leaders

Carew International

Having a positive attitude as it relates to your job reflects well on a company and the culture it embraces. Clients want to work with businesses that are strong internally and will provide the best service possible. A positive company culture, along with a company’s investment in training and development, means the chances are higher that employees will respect the organization they work for and perform tasks with upbeat attitudes.

How To 57
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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4 Tips to Vetting Trade Associations During a Pandemic

Selling Energy

Trade associations or a forum of professionals within a certain industry can be an excellent resource for educating yourself about a specific segment and to generate leads. However, the pandemic has changed how trade associations operate. Their annual meetings, for example, were often in-person events and now have transformed into virtual meetings and online networking events.

Segment 52
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The perfect remote sales schedule: How winning reps plan their days

Close

Struggling to plan a remote sales schedule that’s actually productive? We’ve been there. Learn from the experts how to set the foundation for a productive day, when to schedule time blocks for focus work, and which communication tools can foster a better remote schedule across your whole team.

Tools 52
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?? The Common Misconceptions In Picking A Mentor

Pipeliner

The best mentors aren’t who you might think they are. In this Expert Insight Interview, we welcome Kevin Harris, president of the non-profit organization Radical Mentoring. He discusses the value of true friendship and the importance of choosing the right mentors in life. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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Benchmark Study Reveals Impact of Shifting Sales Manager Time

CommercialTribe

Across a 2 month study, we asked sales leadership who’s ultimately responsible for the productivity of individual reps — and it wasn’t surprising to hear that the buck stops with sales managers. When we zeroed in on the perennial issues that sales leaders care about, two constants emerged: Increasing new-hire time to productivity. Shifting low and middle performers to high performers.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What Marathon Running Can Teach Us In Our Professional Life (video)

Pipeliner

Running an ultra-marathon requires endurance and strong will. Hence, in this Expert Insight Interview, Andrew Johnston talks about what marathon running can teach us in our professional and personal life. Andrew Johnston is a Director of Leadership Development at Global Medical Response, TEDx speaker, educator, and ultra-marathon runner. This interview discusses: Core lessons to apply in life.

Video 52
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How to Get Started with 3D Commerce: How Does Visual Commerce Help My Brand

Atlatl Software

This is Part 4 of the 5 Things You Need to Know About Visual series. Click here to start from the beginning of the series.

How To 53
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Outbound Sales Prospecting – Best Practices

eGrabber

Outbound prospecting is a marketing channel, where you identify targeted prospective customers and reaching out to them delivering sales pitches. Cold calling is one of the examples of outbound prospecting, but modern sales reps use cold emails and other communication methods. Inbound vs Outbound Prospecting. Having potential customers coming to you through successful content marketing is known as inbound prospecting.

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Accessing the Creative in All of Us: An Interview with Allen Gannet

LeadIQ B2B Sales Prospecting

Dives into the social conditioning that causes many to doubt our creative abilities, the research that debunks those beliefs, and how to embrace creativity.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Dear Outlook And Gmail Developers……

Partners in Excellence

Dear Outlook, Gmail, and developers of all email systems. I have a feature request. Actually, it’s a feature removal request. I think it will improve the productivity of all email users, and how they value your tools. Please remove the “Reply All,” feature. I’m just about to join a meeting of more than 300 people. But many of them have have lost the meeting link.