Sun.Feb 28, 2021

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SBI’s CEO Celebrates Black History Month and DEI

SBI Growth

At SBI we strive for all of us to reach our full potential by being diverse by nature, equitable by design, and inclusive by choice. Our curiosity to understand, value, and celebrate our unique strengths will improve outcomes for our people and our clients. This is.

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The Relationship Intelligence Guide to Build Customer Opportunities

Zoominfo

There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Let’s say a current customer forwards one of your product emails to several procurement officers — this could indicate a change in their spending budget.

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Has role specialisation in B2B selling gone too far?

Membrain

Largely inspired by the work of Frederick Winslow Taylor, and made real by Henry Ford and others, the age of mass production introduced the concept of role specialisation in the pursuit of manufacturing efficiency.

B2B 147
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The Relationship Intelligence Guide to Build Customer Opportunities

Zoominfo

There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. Let’s say a current customer forwards one of your product emails to several procurement officers — this could indicate a change in their spending budget.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Weekly Recap, February 28, 2021

Selling Energy

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 73