Getting ahead in this business requires forward-focused thinking, creativity, and innovation. Unless your offerings are truly one-of-a-kind, you’re competing for the attention (and business) of your target audience. To create something that disrupts the market and captures attention, you need to leverage the collective creative power of your organization.
In Bruce Nussbaum’s book, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire, Nussbaum argues that the most successful businesses value – and encourage – a culture of creativity. He breaks down “creative intelligence” into five core competencies: “Knowledge Mining,” “Framing,” “Playing,” “Making,” and “Pivoting.” Organizations that promote these competencies set themselves up for successful innovation. If you’re interested in learning more about this topic, I highly recommend picking up a copy of the book.
Here’s a summary from Amazon Books:
“Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is the first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism.
“Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence – CQ – and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social.
“Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.”
