The Rise of Digital Sales Rooms: Creating a Compelling Buying Experience
Allego
MARCH 28, 2023
Whether they’re buying a car, software, or furniture—customers today control much of the buying experience, not a salesperson. Buyers research the products, read customer reviews, watch demos or do virtual tours, and compare prices. The problem is the information they gather is saved all over the place–in their email, in a browser tab, on their hard drive.
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