RAIN Group

MARCH 29, 2023

Ask 100 sellers at 100 companies why their customers buy from them, and you’re likely to hear 100 answers with the same underlying theme: the value we provide. Sellers describe their value to us in several ways: we get results. Our relationships are very close. They get from us what they’ve always wanted (but never gotten) from other companies. We bring innovative solutions to the table.

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Maximizer How To Closing Sales 59

Sales and Marketing Management

MARCH 29, 2023

Revenue growth is about retaining the customers you have and exercising rigorous efficiency in how you generate new business. An optimized revenue lifecycle considers the entire customer experience, increasing net revenue retention by improving that experience. The post Optimizing the Entire Revenue Lifecycle to Drive Net Revenue Retention appeared first on Sales & Marketing Management.

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Retention Revenue Exercises Customer 311

SBI Growth

MARCH 29, 2023

Sales effectiveness and productivity are current initiatives top-of-mind for commercial leaders. Consistent themes around the two topics have surfaced, as seen in SBI's client engagements, executive round tables, and proprietary research, and go-to-market leaders need to pay attention. We are also witnessing the massive challenges sales leaders face in balancing CEO expectations with tangible outcomes.

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Face-to-face Marketing Research Webinar Metrics 156

Zoominfo

MARCH 29, 2023

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Those longer buying cycles can cascade throughout the economy, causing stress on sales teams and making revenue more difficult to forecast.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Membrain

MARCH 29, 2023

Among manufacturers, the concept of Lean is well established and practically universal in its application. Along with Six Sigma and Just In Time (JIT), these approaches have transformed the manufacturing world so profoundly that it’s no longer possible to compete in manufacturing without some version of these practices in place.

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Sales Sales Process 135

Smooth Sale

MARCH 29, 2023

Photo by Steve PB via Pixabay Attract the Right Job or Clientele: Three Insurance Mistakes You Need To Avoid Although it may not be the most exciting way to spend money, insurance is often essential to a sound financial plan. Also, there may be too much at stake not to have it. When looking for insurance, making a mistake that could have serious financial repercussions is common.

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Insurance Insurance Policies Hiring 78

Selling Energy

MARCH 29, 2023

Today, we’ll continue with several more ways to fund efficiency improvements. Once again, here are the six categories that will be discussed in the context of each of the funding methods: Will it appear on the balance sheet? Will an initial payment be required? Will there be ongoing payments? Who will actually own the improvement? Who will receive the tax benefits (if there are any)?

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Benefit Marketing Sales 71

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat.

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Ideal Customer Profile Data Account Based Marketing Demand Generation 52

Pipeliner

MARCH 29, 2023

In today’s digital age, eCommerce has become the backbone of the retail industry. The convenience of online shopping has made it a popular choice for consumers worldwide. However, the competition in the eCommerce industry is fierce, and it can be challenging to stand out in the crowd. While traditional methods like SEO, PPC, and email marketing are effective, there are many overlooked tactics that can boost eCommerce sales.

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Paid Content Lead Rank Social Media Lead Scoring 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

BuzzBoard

MARCH 29, 2023

With businesses of all sizes are struggling to survive the current shaky economic times, cutting sales and marketing budgets is often the knee-jerk reaction for many. Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

Showpad

MARCH 29, 2023

What is your typical motivation for pulling a data report at work? Most likely, you have a question that you need answered. You consult the data to gain clarity on a decision or to evaluate performance. You start with a question: If you’re in sales enablement, you’re keen to know: “how many of our sales reps have been certified on the new materials?

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Data Analytics How To Engineering 52

Apptivo

MARCH 29, 2023

1. Why is customer engagement important? 2. 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service. However, how can you cause this flow to happen and effectively increase customer attention?

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Webinar Metrics Strategy Customer Loyalty 52

Rob Jolles

MARCH 29, 2023

LISTEN NOW on Apple Pocasts March 29th, 2023 So often, it seems like the introduction of a new technology creates more harm than good. But when it comes to books, a new technology has been trying to make inroads into the publishing world, and the potential is amazing. In this Pocket Sized Pep Talk, you’ll learn more about this technology, and a reason to seek it out!

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Film eBook Video Follow-up 40

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Adaptive Business Services

MARCH 29, 2023

I just finished watching “In Pursuit of Happyness” for the umpteenth time. The trials and tribulations of the main character, as he pursued his dream job, struck a chord with me. Despite all of the obstacles, the man would just never give up! In November 1977 I had just finished my 6-month formal training with my first B2B sales employer, Monroe the Calculator Company.

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Commission Retail Cold Calling Call-back 14