Sat.Jul 28, 2018

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Treat yourself to some social selling

Sales 2.0

OK I need to come out of the closet. In the last two posts I did a bunch of math. I wanted to boil down cold calling vs. social selling data so we could do a somewhat fair comparison. Here’s the punchline. Cold calling: 11 hours to get an appointment. Social selling: 3 hours to get an appointment. So obviously my axe to grind is that I think social selling is the way to go when prospecting as it’s almost 4 (3.66) times more efficient/faster.

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Why Do Both Product Management and Product Marketing Produce Messaging?

SBI Growth

So, you’ve reached the mid-year point and the revenue you had projected for your prized new product are a major reason that your company is behind plan. Sound familiar? If you’re a Product Leader, the above probably rings true to you. .

Marketing 126
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Your Online Reputation is Everything – Don’t Blow It

Engage Selling

While this might seem obvious to you, recent events have compelled me to remind everyone in our community that in sales, your reputation is your most profitable asset. Yes, people value their freedom to express opinions. Rightly so.

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TSE 886: Professional Selling In The Age of Kardashian: Let Your Millennials Do Their Thing

Sales Evangelist

Every aspect of selling has changed in the last 25 years. In any field where people have to connect with other people, the changes in communication have caused big shifts. For sales professionals, the key is to resist the urge to push back against millennials’ natural tendencies. Instead, let your millennials do their thing. On […] The post TSE 886: Professional Selling In The Age of Kardashian: Let Your Millennials Do Their Thing appeared first on The Sales Evangelist.

Sales 40
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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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The Best Managers Should Avoid Using This Common Word

Selling Energy

A company’s success is directly related to the quality of its management. Without great managers, a business with even the most talented employees will struggle to succeed. So what makes a great manager? There are countless theories; however, many of them are truly “theoretical” and are not backed by actual research.

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Pitch to Win 6 Step Formula: “Presence”

Pipeliner

Justin Cohen’s New Book: Step #4 “Presence”. We are halfway through the six steps to help salespeople pitch to win. Step four is presence. Being present is crucial for salespeople who want to stay engaged with their buyers. You can’t pitch appropriately if you don’t understand what the buyer needs, and you can’t know what they need if you aren’t present with them through the whole process.

Energy 40
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The Best Managers Should Avoid Using This Common Word

Selling Energy

A company’s success is directly related to the quality of its management. Without great managers, a business with even the most talented employees will struggle to succeed. So what makes a great manager? There are countless theories; however, many of them are truly “theoretical” and are not backed by actual research.