Have We Lost The Art Of Decision Making?
The Pipeline
SEPTEMBER 17, 2019
By Tibor Shanto. There is a lot written about what has changed in sales, no doubt a lot has, but when you look at results, not much evidence. Given all the noise about better ways to sell, one would expect better outcomes, but they are not. According to CSO Insights’ 2018 survey , things are flat or declining. The 47.3%-win rate is identical to the figure reported in the 2017 study.
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