Resurrecting Cold Calling, Again
The Pipeline
MAY 25, 2021
By Tibor Shanto. Almost like clockwork, someone pronounces the death of cold calling. It is one of the most popular and repeated Zombie plotlines. The Modern Wave proves they have a better mouse trap, deems cold calling to be dead, only to have us return. They may relabel things, like outbound, but it always involves picking up the phone. Which if we’re honest, is the problem to begin with.
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