Wed.Mar 14, 2018

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A Broken Brand: How To Stand Out in the Crowd of Me-Too

SBI Growth

One of today’s most popular exercises for marketing leaders is the blind website review. This is where you select your competitors websites, remove the names, and evaluate the messaging of each site with the goal being to identify key differentiators.

Exercises 197
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The 2 Biggest Fears Of Selling

MTD Sales Training

Do you know what the two main fears of selling are? Want me to tell you? Well, they are: 1) The Fear Of Rejection From You. and. 2) The Fear Of Making A Mistake From Your Client. Let’s look at these a little more closely: The Fear Of Rejection From You. A lot of sales people don’t make as many calls as they should do or are afraid of hearing a “no” simply because they don’t like to be rejected from the prospect.

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4 Reasons Marketers Love Jay Baer

Zoominfo

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. If you’re not, allow us to introduce you. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500.

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Before You Go Overboard with New Sales Training Ideas …

Connect2Sell

This is a post about the importance of taking it back to the basics even when introducing new sales training ideas.

Training 163
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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5 Reasons To Start Building Your Email List Now

Fill the Funnel

5 Reasons To Start Building Your Email List Now. I still get resistance when I recommend salespeople and entrepreneurs build an email list. I hear all the alternatives from texting, social media, CRM and contact lists. All are simply excuses for taking the lazy way out of doing the work necessary to GROW YOUR BUSINESS. […]. The post 5 Reasons To Start Building Your Email List Now appeared first on Fill the Funnel.

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Why Focus is the Key to Connecting with Prospects in 2018

John Barrows

People ask me all the time which medium is the best one to connect with prospects these days. Is it phone, e-mail, Inmail, text, social? Historically, one of these has always been somewhat of the killer app. Before technology, it used to be door-to-door sales, then the phone, then e-mail, then LinkedIn, but now with social media and all the different options, there isn’t one best way to connect anymore.

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When sales strategy and technology get married, we all win

Membrain

If you’ve ever talked to someone who has been happily married for many years, you have probably heard them call their partner their “better half.” There’s a reason for this. The right marriage makes both people feel like they are more than they were alone.

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How to Hire a Sales Team: The Complete Guide

Nutshell

For many companies, sales teams are the ultimate growth engine—which makes effective hiring of sales reps tremendously important. Figuring out the right time to hire, nailing down the responsibilities and expectations of the sales role, and understanding how to evaluate and select the best talent can make or break your business. And rightfully so: If you hire the wrong person, it can end up costing your company a fortune to find, hire, onboard, and train a replacement.

Hiring 85
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Salespeople: How to Talk About Machine Learning

Hubspot Sales

Machine Learning Basics for Salespeople. Machine Learning is a subset of AI, which is a self-learning algorithm that detects patterns and anomalies. The more data they consume, the better they perform. To discuss Machine Learning with prospects, first set expectations, understand if they have enough data, and help them create a data strategy. The hype around artificial intelligence (AI) is borderline manic, and no one in tech can stop talking about it.

How To 84
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to build a great inside sales system (without all the hard work)

Close

So you're looking to systematize your inside sales process so it's easier to onboard new talent and give them the steps they need to succeed.

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On-Demand Webinar: How to Break Through and Secure Meetings with Busy Buyers

RAIN Group

Buyers are awash with information, bombarded with sales and marketing messages, crazy busy, and tasked to do more with less. Yet they still want to hear from sellers and they still accept meetings with sellers who reach out to them proactively. 82% of buyers will accept meetings with sellers who reach out. The sellers who secure these meetings achieve significantly greater success with a much different approach.

Buyer 74
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Becoming a Sales Manager: Is It the Right Path for You?

Growbots

If you’re a top sales rep thinking about transitioning in the world of management by becoming a sales manager, congratulations! The shift can be an incredibly rewarding step into the next level of your career. However, not every superstar sales rep makes a good manager so how do you know if you’re fit to make the switch? A lot of your success as a manager will depend on whether you can make the mental shift from closer to cheerleader.

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Sales Teams Unlock Productivity and Increase Sales With the Power of Social

SalesforLife

Companies still struggle with formalizing their approach to social selling. The sales process itself doesn’t change with the addition of social selling, but using it as a data mining tool has the power to speed the customer’s journey through the traditional sales funnel, allowing salespeople who use social selling outperform those who do not. The social sharing landscape provides the perfect opportunity for sales people to tune into their customers and potential customers’ needs, wants, goals an

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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GDPR: The Good, the Bad, and the Grey

Sales Hacker

The General Data Privacy Regulation (GDPR) was a key component that was highlighted in Sales Hacker’s sales trends and predictions for 2018. This article dives into an overview of the GDPR, the good, the bad, and the grey areas around this new data privacy regulation. Before we begin, let’s set a few things straight. For most of us, we proceed each day repeating the same set of processes we completed the day prior—especially in sales.

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Hand-Written Thank You Cards In Sales

SalesHood

One of the best ways to differentiate yourself is to show gratitude with hand-written cards in sales (and life). Hand written thank you cards are great sales tools to use and go way beyond thanking someone for a gift. A hand-written thank you card is good karma and good business. It’s amazing to me [ ] The post Hand-Written Thank You Cards In Sales appeared first on SalesHood.

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Going the Self-Publishing Route

Adaptive Business Services

While I had never planned for any of this, I have spent a lot of time over the last seven or so years writing. In addition to 100’s of articles, I wrote a book with a publisher and also created a very nice eBook with the help of my friend and mentor, Neal Schaffer. At one time, I had begun to explore self-publishing but, coincidentally at that exact same time, a publisher unexpectedly approached me about writing a book on Social CRM.

eBook 54
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How to Use SalesLoft Integrations to Make Your Day More Efficient {Video}

SalesLoft

How much of your day do you spend bouncing between various apps and tabs on your desktop? It’s time-consuming! At Salesloft, we know your time is valuable. That’s why we’ve made it easy to access your favorite apps right inside of the Salesloft platform with our new app marketplace. Watch the video for the three specific apps our Commercial Account Executive, Andy Moye, uses within our platform to make his day more efficient.

Video 52
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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The Personal Shopper Returns

Bigtincan

$90 Billion Dollars. A figure that represents 13% of holiday sales by US retailers in November and December of 2017. Think of the resource planning, the countless leadership initiatives, the employee training and the raw labor hours that went into producing this robust revenue outcome — only a portion of the $692 billion brought in […].

Retail 52
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The Power of Great Feedback

The Center for Sales Strategy

As a person, you probably have an inborn knowledge of what your strengths are personally, as well as professionally. You might be a great cook, a strong tennis player, or great at board games. You know that you create strong relationships with clients, are great at the close, or really creative in helping your clients.

Closing 53
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Turning Relationships into Revenue with Christine Zmuda, Microsoft

Igniting Sales Transformation

In this episode, I talked with Christine Zmuda about Turning Relationships Into Revenue. Great topic and in fact, in my recent interview with Debbie Dunnam , we talked about how buyers – more than ever before – don’t want to be sold. They want to work with salespeople who they can trust and trust is developed when you make a point to focus on building relationships and doing for others first.

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Defining The Sales Role Path for SDRs

LevelJump

It’s remarkable how when you’re in line at a coffee shop, everyone in line goes out of their way to not look at each other. You’re all there for the same reason: ridiculously overpriced espresso drinks served by disinterested hipsters. You would think the common interest would be grounds for light conversation as you waited. Yet, you go out of your way to look at your phone, or stare at the floor, or silently peruse the pastry display internally debating whether to get that cake pop or not.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How to Transform Your Worst Salespeople into Your Best

Selling Power

The Introvert’s Edge by Matthew Pollard provides a seven-step process for creating a sales system expressly for you and your team.

How To 60
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Win More Deals With Sales Intelligence

Vainu

You probably haven’t missed the term sales intelligence. But just because most people have heard about it, doesn’t mean that the majority of sales professionals are using enough sales intelligence. In fact, most don’t, and those who do often don't use sales intelligence from enough resources.

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How to Disrupt Existing Supplier Relationships

Paul Cherry's Top Sales Techniques

When accompanying sales reps on calls, too often I witness sales reps barraging the prospect with a slew of questions like: Who are you using now? What do you like about them? What don’t you like about them? What are you paying? Where do you need to be? As a result, these sales calls typically go nowhere. Disrupting a Prospect’s Existing Supplier Relationships A better tactic — focus on the prospect’s current customer base.

How To 51
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Account-Based Value Marketing

The ROI Guy

Many companies are implementing Account-Based Marketing (ABM), targeting their outreach campaigns to select personas at specific prospect organizations. Research indicates that once you have the right personas and targets identified, the key to successful ABM is being able to to cut through the noise. To do this best, providing personalized provocative content that will strongly resonate with the target persona’s challenges and needs is vital.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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GDPR: The Good, the Bad, and the Grey

Sales Hacker

The General Data Privacy Regulation (GDPR) was a key component that was highlighted in Sales Hacker’s sales trends and predictions for 2018. This article dives into an overview of the GDPR, the good, the bad, and the grey areas around this new data privacy regulation. Before we begin, let’s set a few things straight. For most of us, we proceed each day repeating the same set of processes we completed the day prior—especially in sales.

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TSE 790: TSE Hustler’s League-“Grab Their Attention”

Sales Evangelist

You aren’t the only one fighting for your prospect’s attention; she probably doesn’t even know that you exist yet. So how can you use a targeted approach and an outreach cadence to grab her attention? In today’s episode, we discuss the importance of using cadences and multiple platforms to create a targeted approach to grabbing […] The post TSE 790: TSE Hustler’s League-“Grab Their Attention” appeared first on The Sales Evangelist.

Sales 40
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What Is Your Value Quotient?

Pipeliner

You’ve heard of I.Q. You might also have heard about E.Q.—Emotional Quotient—which is emotional intelligence, something all salespeople need today. This means being able to handle yourself properly when conflict arises and being able to read people’s emotions and body language; A third addition is V.Q., which is Value Judgment Intelligence Quotient.