Wed.Jan 15, 2025

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25 Ways to Maximize Your Sales Enablement Budget in 2025

RAIN Group

Sales enablement leaders are under more pressure than ever. Youre tasked with boosting seller performance, driving revenue growth, and delivering measurable resultsall while working with tight budgets and limited resources. In 2025, doing more with less isnt just a goal; its a survival strategy. But heres the good news: constraints breed creativity.

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How B2B Marketing Must Drive Revenue

Sales and Marketing Management

In an era where economic uncertainty and tighter budgets dominate C-Suite discussions, one thing is crystal clear: Revenue is the ultimate metric, and every part of the organization, including marketing, must align with that objective. The post How B2B Marketing Must Drive Revenue appeared first on Sales & Marketing Management.

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Is BANT a Sales Process or a Man-Made Disaster?

Understanding the Sales Force

Do you ever circle back, repurpose slide decks and proposals, become nostalgic, rewatch movies or TV series? When my son was small, he loved watching the same movies and shows over and over again. We watched The Lion King with him around one hundred times and Brother Bear another fifty times. When he got older, we watched Christmas Vacation, Home Alone, Elf, School of Rock, and Grown Ups every year.

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ZoomInfo & Salesloft: Turning Insights Into Action

Zoominfo

Todays best go-to-market teams rely on actionable market signals and insights to fuel their sales motions. But without smart automation and easy-to-use tools, those plans simply cant get off the ground. Solving that problem for more sellers is the inspiration behind a new strategic partnership between ZoomInfo and Salesloft. Were beyond excited to show you how our solutions will work together to help GTM teams drive efficient prospecting, precise personalization, and scalable revenue growth and

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Streamlining Complex Sales Processes: The Ultimate Guide for Industrial Companies

Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.

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What Do Politics and Sales Have In Common? We Agree the Problems are Urgent, but We Can’t Agree on What They Are

Membrain

Politics is big in the news this month as the US prepares to inaugurate a new president, and the world waits to see what happens next. But whatever happens, one thing is for sure: We arent going to solve all of the worlds problems. Not today, not this month, and probably not in the next ten years. Maybe never.

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How the MEDDIC Sales Methodology Can Supercharge Lead Qualification and Conversion

Mindtickle

Sales are often seen as a numbers game. The more prospects a seller meets, the more deals theyll close. This is at least partially true. If a seller isnt meeting with prospects, they are most assuredly not closing any deals. But its critical to ensure sellers are meeting with the right prospects. After all, if they spend time with leads that will never convert, theyre wasting their time and can never expect to achieve quota.

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Platform Picks: Top B2B Marketing Tools You Need

SocialSellinator

Discover the best b2b marketing platforms to boost your strategy. Explore top tools for automation, content, and social media success.

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How an AI Coach Takes Your Sales Team’s Performance to the Next Level

Mindtickle

The impact of sales coaching cant be denied. Research tells us effective sales coaching can increase the metrics that matter most, including conversion rates and quota attainment. But while traditional sales coaching practices may be effective, theyre often labor intensive. So when faced with countless competing priorities, it can feel impossible for a sales manager to deliver personalized coaching thatll improve outcomes.

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Your Clients Won’t Care How Much You Know Until They Know How Much You KARE

Pipeliner

The often-utilized original quote is attributed to both Teddy Roosevelt and John Maxwell but whoever used it first, truer words could never be spoken. Its closely connected to what I often refer to as the four most important words in selling Its not about you. Understanding and internalizing these two maxims will go a long way in determining your success in selling and, truthfully, in life in general.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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Tech-Savvy Marketing: A Guide for Small Businesses

SocialSellinator

Unlock growth with digital marketing for small businesses! Explore strategies, tools, and tips to boost your online presence today.

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Use the Power of Referrals to Close More Deals (Ep147)

Alice Heiman

Referrals are an often-overlooked yet highly effective way to boost sales. In this episode, Alice Heiman dives into the transformative impact of a formal referral selling process. Learn why referrals outperform cold outreach, how they lead to higher-quality leads, and why they drive stronger customer retention. With real-world statistics and practical advice, youll gain the tools to build a referral system that consistently delivers results for your sales team.

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A Trial Close In Sales Can Boost Win Rates: Here's Why

SalesFuel

Sellers have many options when it comes to closing a deal. One popular technique is the trial close in sales. This type of close has many benefits, and its also one that provides clear value to the buyer. And as SalesFuel points out, its a non-risky approach to a close. [It] relies on buyer sentiment to guide the rest of the process. If youve never used this technique, its time to learn about its effectiveness and how to put it into action.

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Announcing Tiered Nimble CRM Training Packages

Adaptive Business Services

Since one size does not fit all, we are now offering three tiers of Nimble CRM training and implementation packages! Invest in one or even in all three! Are you someone who just wants to get started and focus on the basics? We have you covered! You are an existing Nimble user, but you would like to up your game? Covered! Or, are you already comfortable with Nimbles basic and intermediate features, but you want to maximize your investment?

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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AdMall Data Leads to HVAC Digital Marketing Sale

SalesFuel

Challenge: Helping a company understand the HVAC digital marketing space Devin Burtley, an account executive at KXRM , has been on the job for a little over two years. In that time, he has been able to show how AdMall can assist a local business in understanding the ins and outs of the HVAC digital marketing world. The owner of [the company] has been working in the HVAC industry for his entire life, following his dad, said Burtley.

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Top Conversational AI Platforms in the USA for 2025

Awarathon

AI-based sales roleplay platforms are revolutionizing how sales teams train and perform, offering simulated environments where representatives can practice real-world scenarios. These platforms use advanced conversational AI assistants to guide the interactions, providing instant feedback and insights on tone, language, and strategy. By incorporating AI-driven analytics, sales teams can identify key areas for improvement and adjust their approach in real-time, leading to enhanced performance.

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The Power of Sales and Marketing Working Hand-in-Hand: A WinningFormula for Success

Real Promotions

The Power of Sales and Marketing Working Hand-in-Hand: A WinningFormula for Success At Real Promotions, weve spent over 15 years perfecting the art of combining sales and marketing to deliver unmatched results for our clients. As industry leaders in South Africa, we know that sales and marketing arent just two separate functionsthey are intertwined components of a single, powerful engine that drives business success.

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Best Sales Team Management Software for Remote Teams

Pipeline

Investing in tools and software solutions that support remote work and contribute to employee experience has become increasingly important. Workplaces are becoming increasingly decentralized. Employees around the world favor remote work or a hybrid model that combines working from home and working from the office. Although hybrid working has many benefits, it has its challenges.

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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

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The Ultimate Guide to Crafting a Winning MSP PPC Strategy

SocialSellinator

Master managed service provider ppc campaign strategy: learn setup, platforms, budgeting & more for reaching your target market effectively.

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Why Mental Health in Sales Matters: Insights from GTM Leader Lindsay Rios

Mixmax

Explore why mental health in sales matters, practical tips for leaders, and how fostering well-being can drive performance, productivity, and team loyalty.

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Sales POC: Experts Share the 5 Essential Steps for Success

Hubspot Sales

If youre looking for a way to show off the value of your product or service to potential customers, proof of concept (POC) in sales is a real-world method with tried-and-true results. Although I wasnt well-versed in the subject going in, by talking to sales experts I discovered how POC can help you connect with customers, set yourself apart, and lock in that first sale.

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How to Support Your Employees’ Well-Being for Mutual Growth

Smooth Sale

Photo by RosZie via Pixabay Attract the Right Job or Clientele: How to Support Your Employees Well-Being for Mutual Growth In today’s hectic workplace, employee well-being is a key component of prosperous businesses. Businesses that put their workers’ overall health first see many advantages, such as higher output, happier workers, and lower employee turnover.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.