Great, Previously Unread Sales Research Uncovered
Understanding the Sales Force
AUGUST 2, 2017
Today I'm bringing you some insightful information that was not widely read when it was published back in 2014. Tony Cole, CEO of Anthony Cole Training and one of OMG's great partners, forwarded me an article that appeared in the October 2014 issue of the Journal of Marketing Research. The 19 page article, by Kumar, Sander and Leone , was much more intelligent than anything I have ever written or developed.
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