Wed.Dec 15, 2021

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Making Business Connections Through Gifting in the New Year

Sales and Marketing Management

How companies connect with their customers in the new year will reflect the changes and shifts of the last two years. Companies that have paid attention to their clients' habits and reactions and that get more personal in their messaging as a result will perform better than competitors that do not. The post Making Business Connections Through Gifting in the New Year appeared first on Sales & Marketing Management.

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The most popular Membrain blog posts from 2021

Membrain

Almost since the inception of our company, Membrain has posted to our blog consistently every week. Usually, I post something of my own as well as a guest post by an industry leader. Every year, a few posts seem to hit a chord and get passed around and talked about more than others.

Industry 131
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Five Stories to Watch: Get Motivated this Holiday

Force Management

For many of us, despite our best efforts, we’ll find ourselves crashing on the couch this holiday. Whether it’s from all the food or exhaustion of non-stop holiday cheer, it’s nice to veg out for a bit over the holiday. Instead of simply scrolling through your favorite streaming service, take a look at some of these motivational stories to give you some spirit this holiday and maybe even some motivation as you move into next year.

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Is Your Company’s Messaging Music to My Ears?

Alice Heiman

If you know me (and if not, I hope you’ll get to!), you know how much I love supporting female founders. They are not always easy to find, and there are still far too few, but the ones I have talked to are so inspirational.? . What I love about Kate Bradley Chernis ,? Co-Founder and CEO of Lately , is how her unique background led her to co-found Lately and build out her sales organization the way she did.?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Do You Want to Turn Your Passion into a Career?

Smooth Sale

Photo by Xiaoci-Yu-Lotus via Unsplash. Attract The Right Job Or Clientele: . Note: Nirupa’s Netram provides her story that asks, ‘Do you want to turn your passion into a career?’ Upsets in one’s career can take us to another place in time and unknowingly bring advancement via following our passion and ideals. Nirupa Netram the ‘JEDI Model.’ .

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The Simple 5-Step Process for Selling Success

Adaptive Business Services

Be different. That’s it. Nothing more. All five steps come down to this. We can go round and round discussing all of the elements in the sales process and the importance of each. That would take some time. A lot of time. Instead, let’s talk about being different and, if you are perceived by your customer as being just that, your sales will increase dramatically.

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How to Write Less, Say More

Selling Energy

I have a rule of thumb that when I send an email, I make sure that if it’s viewed on a smartphone, you can get through it in a few swipes of your thumb. In my experience, if it’s much longer than that, the recipient starts assuming, “Wow, this is a book. I’ll read this later.” And how often do they actually return to finish reading your tome? Not often.

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Sand Can Save Your Family Christmas

Anne Miller

(First appeared December 2018. Still timely.). If the holiday season is, as the song says, the most wonderful time of the year, this year, it can also be one of the most treacherous. Why? Because as we get together with our families, politics in these contentious times is likely to come up in discussion. Rare is the family (or group of friends) where everyone agrees on current events.

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Discovery Call: Definition, Steps, Checklist & Questions

Aviso

Master the art of the discovery call with time-tested best practices and tips. You did it: you successfully scheduled a call with a lead. Whether you arrived at this point through a cold call or a referral or a marketing effort, you managed to secure a time slot in the busy schedule of a potential […]. The post Discovery Call: Definition, Steps, Checklist & Questions appeared first on Aviso.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Making “The Number” May Not Be Enough!

Partners in Excellence

I was meeting with the executive team of an organization. They were proud, as they should have been, of their performance. For the past 5 years, they had been consistently hitting their revenue goal. It hadn’t been easy, but each year, they somehow managed to pull it out and hit their goal. After congratulating them on their performance, I asked, “Why do you want to talk to me?

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Marketing for a Qualified Pipeline with Chris Walker by Ned Arick

ClozeLoop

ClozeLoop's B2B Sales blog keeps you up to date with the latest in sales management, sales techniques, and sales enablement. View our amazing post "Marketing for a Qualified Pipeline with Chris Walker" by Ned Arick.

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DMA Awards 2021: Black Tie, Red-Hot Performances

Appbuddy

After a lockdown-enforced gap last year, Validity returned as a headline sponsor of the prestigious Data & Marketing Association (DMA) Awards. Held at the historic Old Billingsgate Fish Market alongside London’s iconic tower bridge, the event celebrated some of 2021’s finest marketing campaigns. It was an added pleasure to be joined by a cross-section of Validity’s UK clients—Expedia, The Body Shop, Iceland, Maybourne Hotel, TheLoyaltyCo., and The Financial Times—for a fabulous evening

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Fundamental Scaling Principles with Greg Skloot by Ned Arick

ClozeLoop

ClozeLoop's B2B Sales blog keeps you up to date with the latest in sales management, sales techniques, and sales enablement. View our amazing post "Fundamental Scaling Principles with Greg Skloot" by Ned Arick.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Using KPIs To Measure Social Media Success

Pipeliner

Regardless of whether you’re aiming to be an influencer for a big luxury brand or marketeer for a small field service business, social media is one of your key channels to success. Social media platforms have evolved to such an extent that it can be challenging for newcomers to understand how to utilize them to their advantage and gain traction and engagement.

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A Festive Look at Customer Service Skills Training (Featuring 7 Beloved Holiday Characters)

Lessonly

Raise your hand if you lead support at a tech company, and you’re ready for a holly jolly blog post? . In the United States (where I’m writing to you from), December is a month chock-full of holiday cheer. For many Americans, celebrating the holidays looks like decorating our homes, giving gifts, and logging off for a week or two. It’s about gathering with loved ones, eating too many cookies, resting, and most importantly for this blog post, watching holiday movies and shows.

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What Digital Transformation Actually Means (video)

Pipeliner

In this Expert Insight Interview, Lakshmi Pappu discusses digital transformation. Lakshmi Pappu is Head of Global Digital Transformation: Director at Signify. This Expert Insight Interview discusses: What digital transformation actually means. What companies need to focus on when going through a digital transformation. How the digital transformation journey has changed over the years.

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SugarCRM’s 2021 Year in Review

SugarCRM

What a year! 2021 was all about being able to see customers and deliver experiences like never before. Sugar challenged the hassles of traditional CRMs by unveiling high-definition customer experiences (HD-CX), a step beyond the traditional 360-degree customer view. 2021 is the year we let SugarCRM make the hard things easier for marketing, sales, and service teams. 2021 is the year we let the platform do the work.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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?? Rules You Need Break to Get Your Business to Multi-6 or 7 Figures

Pipeliner

Do you love yourself enough to ask for what you want to make? In this Expert Insight Interview, we welcome Isaac Ho, master sales coach, regarded health expert, and six-figure business owner. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 Rules You Need Break to Get Your Business to Multi-6 or 7 Figures appeared first on SalesPOP!

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Avoid These Three Sales Performance Stumbles

Highspot

Often, success is a culmination of multiple elements working together flawlessly. Think about a car, which has a variety of parts that each serve a critical function. Ignore a rattling sound coming from under the hood for long enough, and it’s likely just a matter of time before you end up broken down. Just a single failure point could spell disaster for even the most thoughtfully designed sales teams and strategies.

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How to Set 3x More Sales Appointments with Top B2B Prospects and Increase ROI?

eGrabber

B2B sales appointment setting is an important part of the B2B outbound lead generation process. Carrying out research, creating an ICP and buyer persona, generating leads, personalizing email content, cold calling, cold emailing, tracking, and analysis, all of which is a process that is followed aiming to set a sales appointment. Earlier, the salesperson used to do all of the work.

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Amazing Tips To Increase Your Blog Traffic

Pipeliner

A blog can be an excellent way to promote your brand, whether it’s your personal brand or the brand of a company that you own. However, a blog is only able to offer value when there are plenty of people reading it. If you are new to the world of blogging, putting a lot of effort into well-written and informative posts only to have them receive no more than a handful of views can quickly become frustrating.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.