Sun.Jun 27, 2021

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Podcast 204: Scott Gillum on Personality-Based Marketing as The Next Level of ABM

John Barrows

Our guest this week is Scott Gillum, CEO and founder of Carbon Design, who talks about what makes a good salesperson and what makes a good buyer, how personality-based marketing can be utilized, how to conduct solid research on brands and people, and also share their differing thoughts on the role of the SDR. Scott and John also discuss different selling methods and models in this enlightening conversation.

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The Dreaded RFP: Where Value Selling Goes to Die?

Membrain

I recently gave a presentation on strategic pricing. Afterwards, an audience member who leads a marketing firm asked for advice on how to handle RFPs (requests for proposal). Her question: “How can we sell value when we can’t even talk to decision-makers?”.

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Top 5 Social Media Trends for 2021

SocialSellinator

Social media marketing has been a booming industry for the last decade. What will be popular in 2021? In this article, we are going to talk about the top 5 social media trends that you need to know so that you can stay ahead of your competition and get noticed by potential customers!

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How to Effectively Coach Salespeople

Don on Selling

Sales Managers must act like Coaches to build successful sales teams. It’s been my experience that most salespeople don’t like being coached. It’s not because they don’t want to improve and generate more sales. On the contrary, most salespeople are driven to succeed. The real culprit is that most sales managers don’t know how to coach. From a salesperson’s point of view, the coaching process is intrusive, humiliating, and a waste of time.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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?? The Healing Power of Courageous Conversations

Pipeliner

You can’t heal what you don’t want to talk about. In this Expert Insight Interview, we welcome Jeanne Michele, a teacher, modern-day philosopher, change agent, and coach passionate about helping people improve their lives and relationships. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations. The post 🎧 The Healing Power of Courageous Conversations appeared first on SalesPOP!

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How to Create a Strong Brand in 2021 (video)

Pipeliner

In this Expert Insight Interview, Whitney Vosburgh discusses the evolution and changing nature of branding, what the future holds for this area of marketing, how to create a strong brand, and what constitutes strong brand attributes. Whitney Vosburgh is the founder and CEO of Brand-New Purpose and a branding expert. This Expert Insight Interview discusses: The evolution of brand and branding.

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