Wed.Jul 15, 2020

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Why your technology-neutral message is the wrong one

Membrain

“I don’t try to tell clients what technology they should be using. We work with whatever systems they currently have.”.

System 145
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The Importance of Lead Generation

criteria for success

Many businesses are struggling right now—especially when it comes to growth. Let's talk about the importance of lead generation and its impact on business growth. The Importance of Lead Generation in Sales. Sure, many of the business struggles as of late are due to the poor economy. But many businesses are having a “lead generation” problem.

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Urgent! Action Required to Close the Gap

Steven Rosen

For most businesses, the first half of 2020 is a write-off! COVID-19 has hurt the economy, and many companies have suffered. If you want to close the gap you need to act now! Sales leaders I speak with have done a fabulous job keeping their sales teams motivated, helping them transition to virtual selling and whatever else they needed to do to adapt to the new normal.

Closing 306
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Insights From Market-Leading CROs on the Next Normal

SBI Growth

To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.

Leads 376
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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What Straw Bale Gardening Can Teach You About Sales Productivity

Connect2Sell

Sales 293

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3 Simple Rules to Improve Objection Handling

Anthony Iannarino

Selling is a series of conversations and commitments. The more effective you are at having the necessary conversations and gaining commitments, the easier it is for you to win big deals. One of the ways you lose control of the conversation is by mishandling the objections your contacts throw at you when you ask them to agree to the conversations and commitments necessary to make a good decision about a new solution and a new partner.

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Virtual Sales Skills & Challenges: 18 Need-to-Know Stats

RAIN Group

Developing relationships, collaborating online, leading virtual sales conversations, gaining and keeping attention, leveraging technology, making the ROI case, delivering value—these are challenging regardless of the selling and economic environment. But are they more difficult in a down economy while many sellers are transitioning to virtual sales?

ROI 124
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Top Down Selling: a Skill Any Salesperson Should Have on Hand

Hubspot Sales

Sales efforts aren't always cut and dry. In many cases, you won't be able to present a product or service at a price that a prospect will be immediately receptive to — especially if that product or service comes with multiple options at different price points. There might have to be some give and take when making a sale — some degree of negotiation to land on a mutually beneficial agreement that suits both you and your customer well.

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A Résumé Without These 5 Important Things Is Useless

Pipeliner

My view has always been that every person should be in the job-hunting game even though they may be happy in their current position. You never know when your current happy state will change and you find yourself looking for another opportunity. It may be in sales or it may not, it really doesn’t matter. The point is you should always be ‘in the hunt’ and in order to do so, you need a résumé that stands out from the rest of the job-hunting herd.

Hiring 98
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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Why Video Should Be Marketers’ and Sales Reps’ Go-to Weapon

Highspot

TikTok was the fourth most popular free iPhone Apps download in 2019. 500 million Instagram accounts use Instagram Stories every day. And Facebook boasts 4 billion daily video views on its platform. It’s clear that the era of video is officially upon us. Quick to embrace the opportunities that video presents, many savvy marketing departments have completely reconfigured their strategies to fit this new reality.

Video 96
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Avoiding the Summer Sales Slump

InsideSales.com

Summer can be the worst time for sales—sellers aren’t selling, buyers aren’t buying, signatories are often absent. Why? You name it: Summer vacation, kids’ activities, traveling to see grandparents, spending time on the lake, the golf course, etc. . In my 30 years of leading sales teams, I’ve seen it all. Once I had a rep literally “phone in” his forecast for 2 months from a campsite at the base of his favorite climbing sites in Southern Utah.

Tourism 84
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Are You Ready to Build a Sales Assembly Line?

The Center for Sales Strategy

Last week, we discussed why the sales industry needed a Henry Ford assembly line. We determined that while the technology that we use has changed over time, our sales structure’s foundation has not. Before Ford's assembly line, auto manufacturers built cars one-at-a-time. They hired a skilled artisan who would build the vehicle from the ground up, which meant that Ford had to hire people who knew every aspect of the vehicle.

Hiring 78
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No Quality of Life For You! Myths of the Remote Workplace – Part Four

Keith Rosen

As we conclude this four-part series, it’s essential to focus on the most important of all myths. That is, it’s impossible to create a thriving, balanced life, achieve career goals, and be productive when working from home. Part one in this four-part series. Part Two. Part Three. Online Courses -OWN YOUR DAY & SALES LEADERSHIP. MYTH #7 – You Can’t Have Work-Life Balance without The Physical Separation of Work and Life.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What is Lead Enrichment & How Does it Benefit Sales Teams

LeadBoxer

What if there was a way to know not only which leads were most likely to convert into customers, but also what you needed to do to guarantee the sale? The answer is lead enrichment. Lead enrichment is about as close as you can get to know how to turn specific prospects into customers, without having a crystal ball. What is lead enrichment and how do you incorporate it into your sales process?

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The What, How, and Why of Effective B2B Inside Sales

Hubspot Sales

Digital transformation and a shifting sales landscape are driving both general interest in and a pronounced need for salespeople that might not physically interface with prospects. As time has gone on, many B2B companies have begun to incorporate that brand of sales — known as B2B inside sales — into their overall sales infrastructure. Considering their increasing prevalence and tremendous utility, B2B inside sales are certainly worth understanding and exploring.

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Xactly Connect Terminology

Canidium

Xactly Connect is Xactly's ETL (Extract Transform Load) tool that helps you optimize your Xactly solution. Connect gives administrations the ability to create Incent orders from external data sources. Connect also allows admins to perform useful automated processes to Incent, with or without their interaction. Sales organizations often use Connect to handle repetitive tasks (such as loading order data and calculating incentives) in place of admins spending their time on tedious and time-consumin

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13 Keys to Closing More Sales in a Down Market

Marc Wayshak

Closing more sales only happens if you’re using the right sales strategy. In this video, learn 13 keys to closing more sales in a down market by using a brand-new selling approach. Check it out. The post 13 Keys to Closing More Sales in a Down Market appeared first on Sales Speaker Marc Wayshak.

Closing 71
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Filling Your Pipeline

Selling Energy

Throughout my new Selling in a Recession series , one of the phrases you’ll hear me repeat is “overfill your pipeline.” What does that mean? In short, it means that you need to be fully aware of your sales process, study it carefully and make sure that even after you vigorously prune your existing pipeline and remove expected transactions that will either fall by the wayside or be delayed, you’ll still have enough genuine prospects to attain your sales goals this year.

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Can you service your way to account growth? Not likely

Selling Essentials RapidLearning Center

You know how some things just kind of feel true? Like the idea that if you’re nice to people, they’ll most likely be nice to you back. Or that good deeds will be rewarded. There’s an idea like that in sales. It goes something like this: “If I provide excellent service and support to my existing customers, they’ll order more from me and I’ll be able to grow the account organically, without applying pressure that might upset the apple cart.” This feels true.

Account 59
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How to kill the feature creep monster: Launch and sell early!

Close

Which features should you add to your product before you can start selling it? Many founders get overpowered by the feature creep monster early in the development of their product.

How To 52
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Finding Stability in Sales in 2020

Richardson

For a moment, it appeared that the second half of 2020 would mark a return to normalcy. This has not been the case. The first weeks of July saw the spread of COVID-19 reach record highs in the US, and this resurgence has renewed fears. The expert outlook on the economy and the state of public health continues to change, causing heightened uncertainty.

Sales 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Digital Marketing Funnel Tactics for 2020

InsideSales.com

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. Related: WHAT C-SUITE EXECS REALLY THINK WHEN CONTACTED BY INSIDE SALES REPS. In This Article; The History of Marketing Funnels.

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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. We hope you’re enjoying your summer. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos.

B2B 52
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Improving Your Virtual Sales Presence

Pipeliner

Nowadays virtual meetings have become a crucial part of doing business. In this Expert Insight interview hosted by John Golden, Katrina Cravy discusses how to improve your virtual sales presence. This interview discusses: How to own the situation. How to embrace the situation. Own it. Many sales representatives are trained to walk into the room full of confidence and dominate the situation.

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Nimble’s Updated Contact Listing Feature Streamlines Contact Organization for Teams

Nimble - Sales

We all spend too much time working with spreadsheets. Spreadsheets aren’t dynamic, so we still have to fill out a lot of the information manually. This is why we made some big improvements to our Contact Listing tab! Managing your contacts across all platforms just got a lot easier with Nimble’s newly redesigned Contact Listing […]. The post Nimble’s Updated Contact Listing Feature Streamlines Contact Organization for Teams appeared first on Nimble Blog.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Powerful Sales Interventions to Succeed in This Crisis

Selling Power

Here’s how to keep up with sales training in the middle of a global pandemic so you can set up your salespeople to win.

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I’m Seth David, QuickBooks Online Trainer, and This Is How I Use Nimble CRM

Nimble - Sales

We got inspired by Lifehacker’s How I Work series and decided to ask some of our amazing customers why and how they use Nimble to optimize their customer relationship strategy. Please meet virtual CFO Seth David (also a QuickBooks Online expert and trainer) who has been using Nimble for more than six years. Name: […]. The post I’m Seth David, QuickBooks Online Trainer, and This Is How I Use Nimble CRM appeared first on Nimble Blog.

CRM 65
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Two bosses

Lessonly

There are two bosses. You get to choose which one leads you. Your first choice is the critical boss. The critical boss is known for chastising teammates, calling people and ideas stupid, and focusing on mistakes. Teammates of the critical boss are scared to suggest ideas and bring up issues and are anxious about work. Your second choice is the compassionate boss.