Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. Yet, ABM has been around forever. “I was using basic ABM principles at Dell 25 years ago,” said John Ellett, CEO nFusion. So, what changed? What’s making the old ways the innovations of today? According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. 84% of marketers said that ABM had significant benefi

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

SBI Growth

MAY 14, 2017

Enjoy this rare opportunity to hear a CEO articulate his growth goals followed by his sales leadership team describing how they are going to accomplish those goals.

Sales Leadership 149

Sales Leadership Opportunity Sales Objections 149

The Sales Hunter

MAY 14, 2017

I’m not talking about a righteous pride. I am talking about a deep sense of feeling good about how you help others. You have an impact. Do you grasp the difference it makes? I want to challenge you this week to be proud of the impact you have. Check out the video to see what […].

Video 150

Video Motivation Sales Positioning 150

SBI Growth

MAY 14, 2017

Marketing 136

Marketing Strategy 136

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Partners in Excellence

MAY 14, 2017

It seems that SDR/BDRs are bearing more than their fair share of blame and frustration from their targets. Yes, I’ve whined about them many times in my blog and on LinkedIn. I’ve thinly disguised the lamest emails and recounted misguided conversations I’ve had with these poor sales people. SDR bashing and shaming has become one of the latest “sports” in social media.

Sports 50

Sports Social Media Follow-up Outbound 50