4 Ways We become Professionally Predictable to Customers
Babette Ten Haken
AUGUST 6, 2018
Many professionals I’ve spoken with, recently, have a nagging sense that they are professionally predictable. Managers and leaders make a big fuss about why we should focus on product and service differentiation. Yet, unless we are designing, engineering, coding or selling a breakthrough innovation, customers continue to perceive us as commodities. When we have the opportunity to work directly with customers, customers really are not listening to what we have to say.
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