Salespeople, Are You Apologizing Too Much?
Hubspot Sales
MAY 3, 2018
Apologizing Too Much in Sales. When you make a mistake, it's best to acknowledge it quickly, reach out to your prospect at least twice in 24 hours, and apologize once before moving on. Apologizing profusely and dwelling on the problem at hand only makes your prospect do the same -- which erodes trust. Instead, move their attention to the solution and how proactively you've rectified the issue.
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