Tony Hughes

SEPTEMBER 22, 2018

The challenge for all of us in sales is to break the stereotype and be business people of integrity rather than a sales people of persuasion. This is an excerpt from my book, The Joshua Principle , and I thought you might enjoy it. To set the scene, Joshua Peters is trying to close the biggest deal of his life with David Thomas, the CEO. “David, we’re solving a serious problem here and it requires proper investment – what’s our solution being compared with?

Software 79

Software Software Vendor LinkedIn 79

Engage Selling

SEPTEMBER 22, 2018

The days of the “ideal buyer” have gone the way of the dinosaurs. So has the routine sales pitch.

Customer Service 98

Customer Service Buyer Company Customer 98

Pipeliner

SEPTEMBER 22, 2018

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime. Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime , was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview.

Campaigns 40

Campaigns Banking System Social Selling 40

Selling Energy

SEPTEMBER 22, 2018

40

40

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle