Resolve to be a Contender Not Column Fodder
The Pipeline
DECEMBER 29, 2016
By Tibor Shanto – tibor.shanto@sellbetter.ca . If you are in B2B sales, you have, knowingly or not, been column fodder. I often ask sales people if they know what that means, and for the most part most do not. While some of you may know what I mean, others may not so let’s define. It is a situation where a buyer has decided that they will give the business to a specific, usually favoured, vendor.
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