Sales and Marketing Management

JULY 25, 2017

Author: Anna Fisher There’s no going around it. The tug of war between sales and marketing is real, and it cripples productivity. At the same time, marketing and sales are ultimately after the same thing, and each side often looks to the other to help meet mutual objectives: business growth and ROI, to name a couple. So ask yourself, as sales and marketing pros, can we put our individual, temporary needs aside to see the bigger picture and end the rift?

Marketing 174

Marketing Lead Gen Data Construction 174

The Sales Hunter

JULY 25, 2017

To think you’re the only one who has a fear of prospecting would be a lie. They say the two most dreaded things are public speaking and taxes. I say there’s a third — having to prospect. It’s OK if you feel that way. I too felt that way at one time. You’re probably thinking, […].

Prospecting 175

Prospecting Selling Skills Sales 175

SBI Growth

JULY 25, 2017

Our show today demonstrates how to use the Product Roadmap to paint a picture of happy customers well into the future. Your ability to grow revenue is highly influenced by the quality of the product and whether you are a.

Revenue 136

Revenue Influencer Customer How To 136

The Sales Hunter

JULY 25, 2017

How many times have you had a sales call that you walk away from feeling great then turn into the customer going silent on you? We’ve all had that issue, and the typical way salespeople handle this is by thinking if they just send a great follow-up note immediately after the meeting, everything will be […].

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Follow-up Prospecting Meeting Customer 144

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Increase Sales

JULY 25, 2017

A colleague, David Brock , made an update posting on LinkedIn sharing his frustration about people using company profiles wanting to connect with him. Then if he did accept, the next action would be a sales pitch. Beyond being a violation of LinkedIn policy, this action demonstrated how many lazy salespeople still exist. (Note: Only a person not a company can send a LinkedIn invitation.).

LinkedIn 106

LinkedIn Social Media Policies Facebook 106

Hyper-Connected Selling

JULY 25, 2017

I’ve been coaching and training professionals on social selling since before it even had a name. Back when LinkedIn, Twitter, and Facebook first came out, there was a segment of the sales world that jumped on board and saw these as powerful communication tools. As is usually the case, there was another group that saw them as glitzy trends that the marketing people would talk about…which meant that they could be safely ignored.

Social Selling 90

Social Selling Sports LinkedIn Social Media 90

SBI Growth

JULY 25, 2017

Inside Sales 159

Inside Sales Sales Account Strategy 159

Cincom Smart Selling

JULY 25, 2017

One way CPQ (configure-price-quote) software improves sales is by helping to identify buyers for products and services. Before you can sell something, you need to have some understanding of who might buy it. CPQ can help. It’s hard to imagine how a product could be designed, packaged and sold without understanding who would be interested in buying the product.

Buyer 59

Buyer Promotion Collateral Social Media 59

Partners in Excellence

JULY 25, 2017

Universally, it seems the biggest challenge sales people face is getting customers to talk to us. Every sales person I meet, most of the articles I read focus on how we get customers to talk to us. There is endless research on why customers and prospect don’t like talking to sales people. We know customers are seeking to self educate–surprisingly visiting our company websites, but not wanting to talk to us.

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Cincom Smart Selling

JULY 25, 2017

Before you can sell something, you need to have some understanding of who might buy it. CPQ can help. It’s hard to imagine how a product could be designed, packaged and sold without understanding who would be interested in buying the product. A product configurator forces you to consider those important usage questions in order to properly configure the product delivered in response to the needs of the buyer.

Buyer 59

Buyer Promotion Collateral Social Media 59

Sales Gravy

JULY 25, 2017

Turns out three years prior, I had interviewed him for a sales job but decided not to hire him. Shortly thereafter, he’d landed a sales job with another division of our company.

Hiring 40

Hiring Sales Management Sales Company 40

Sales Evangelist

JULY 25, 2017

We all hear about making yourself different to stand out from your competitors, but how do you really differentiate yourself without having to color your hair purple? Our guest today is Jeffrey Shaw and he’s going to talk about how you can make yourself more marketable by discovering what makes you different. A former photographer, […] The post TSE 623: Discovering What Makes You Different Which Makes You Marketable appeared first on The Sales Evangelist.

Marketing 40

Marketing Sales 40

Sales Gravy

JULY 25, 2017

Vision is the spectacular that causes us to carry out the mundane. Vision is what sees us through the dark days so we do not give up and settle for second best. How would you like to kick your life into high gear? I can help you!

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Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

DiscoverOrg Sales

JULY 25, 2017

Technology has drastically altered the buying landscape and journey, and successful salespeople have to keep up with the changing requirements. That’s why we partnered with noted sales linguist and researcher, Steve W. Martin on a comprehensive study of 270 business buyers to discover why people with purchasing power choose the vendors they do and what they are REALLY looking for when they engage in a sales process.

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Study Buyer Decision Maker Vendor 120