Why Sales Development Doesn’t Have a Seat at the Table (Yet)
Sales Hacker
MAY 17, 2019
Have you noticed the disconnect between how executives talk about Sales Development and how they treat Sales Development leaders? Companies are beginning to understand the vital role SDRs play in building pipeline , but Sales Development leaders rarely have a seat at the proverbial table. The Reason? Sales Development can’t measure their outbound prospecting funnel in a meaningful way.
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