Tue.Oct 24, 2017

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive. I mean, I grew up at a time when Paul McCartney was supposedly dead (he, thankfully, lives on).

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When Should I Discount to Close a Deal?

The Sales Hunter

Let’s face it — there’s not one salesperson who has not struggled with this issue. You’re thinking, “If I just discount the price, I will be able to close the deal.” Does this hit home with you? I suspect it does, as it’s one of the most common issues thrown at me when I’m speaking […].

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What’s the Opposite of a Good Idea?

The Sales Heretic

If your instinctive response to this question is “A bad idea,” then you’re missing out on opportunities to boost your sales. Because we don’t live in a binary, good/bad, either/or world. We live in an incredibly rich, diverse, complex world filled with unlimited possibilities. And while the opposite of up may be down and the [.].

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The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

Sales intelligence. Lead lists. Not sure what the difference is? You’re in the right place. For many years, sales and marketing teams turned to list providers for prospecting and lead generation. Plagued by incorrect, incomplete, and outdated information, these purchased lists typically led to a lot of time wasted calling bad phone numbers and prospecting to invalid contacts.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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The 4 Types of Business Etiquette

Hubspot Sales

The first time I went to dinner with a business partner, I was terrified. What if I accidentally brought up a sensitive subject or committed a faux pas? What if it was hard to eat my meal gracefully? What if I made too much eye contact -- or equally bad, too little? Fortunately, the dinner went well. Now that I attended several professional dinners per year, I stay up-to-date with the types of business etiquette and professional norms.

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16 Sales Prospecting Tips to Crush Your Next Call

Hubspot Sales

Sales prospecting tips. Be confident. Warm up leads on social media first. Do prospecting in chunks. Vary the times you call. Build rapport with commonalities. Explain why you're reaching out. Have your calls automatically logged to your CRM. Calling prospects takes a good degree of courage, talent -- and yes, some luck. You might never be able to control whether the person who picks up is having a good day … assuming they pick up at all.

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Are You Ready for the Annual Sales Planning Process?

SBI Growth

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Was It Really a Good Meeting? How to Make Sure Your Prospects Call You Back

The Center for Sales Strategy

“I had a really good meeting! But. I can’t get the prospect to call me back!” or “I had such a great meeting, but I never got an answer to the proposal.” I hear statements like these frequently when working with salespeople. They return from a meeting telling their manager how great it was, but then nothing happens. Wishful thinking sets in. Calls get made to the prospect on a weekly basis, managers ask about it in their weekly meetings, and salespeople start saying, “I don’t know what could hav

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7 Sales Influencers to Follow on Twitter at Dreamforce 2017

InsightSquared

We are in the final two weeks of preparing for Dreamforce 2017 — building our session agendas, RSVPing to countless events and creating a list of hashtags to follow to ensure we stay informed throughout the week. To help you stay up-to-date on the latest sales intelligence, sales operations and sales leadership discussions happening during the conference, we curated a list of seven influencers you should follow on Twitter, and included their speaking sessions. . 1.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Using Social Selling To Connect the Dots with Job Hops

SalesforLife

One of the traits that I pride myself on is the ability to use social media as my own personal game of Sherlock Holmes. Who knows who, where did they work, when were they there, do they know someone at my company, have they purchased us before, what role are they in – all these questions revolve through my mind as I read articles, updates and comments on LinkedIn.

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16 Team-Based KPIs For Winning Field Sales Teams

Repsly

You can’t manage what you can’t measure. This is not news to you. You’re tracking a few KPIs for your team, but how do you know they’re the right ones? Or, are they even enough? When your metrics have bigger holes than your dad’s socks, you’ve got some problems. If you’re missing chunks of data, that you don’t even know is missing, you can’t read the whole story behind the decisions you’re making.

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Building a Business Case for Sales Readiness – Step 2: Define the Problem and Calculate its Value

Mindtickle

In my last post , we discussed how to go about identifying the issue or symptom that your business is experiencing. The next step in building a business case for sales readiness is to define the exact problems your business is experiencing. The only way to start honing in on the problem is to identify the metrics that you need to measure for each issue.

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Sales Tips: Evolve or Be Left Behind

Customer Centric Selling

Sales Tips: Is Your Sales Approach or Process Ready for the Next 10 Years? By John Holland, Chief Content Officer, CustomerCentric Selling®.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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TSE 688: How I Grew Our Revenue to 120k MRR with Outbound/Cold Email

Sales Evangelist

Still struggling with doing cold emails? Our guest today is Mike Hardenbrook, the co-founder of Growth Geeks, a marketplace vetted for freelance marketers or geeks. He is also one of the individuals behind Growth Hacker TV, an educational resource for startups to acquire monetization information and to grow the user base. Mike has a lot […] The post TSE 688: How I Grew Our Revenue to 120k MRR with Outbound/Cold Email appeared first on The Sales Evangelist.

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Demonstrating Solutions vs. Products

Product Management University

In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. 1.

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#2 Infiltrating Key Accounts — Disrupting Entrenched Competitors

Paul Cherry's Top Sales Techniques

Entrenched Competitors Welcome back to our series on How to Disrupt Entrenched Competitors and Win The Business You Deserve! One big challenge we face when it comes to disrupting an entrenched competitor — and infiltrating key accounts — is calling on the wrong people. Too often, we end up trying to cultivate relationships with prospects that don’t have the foresight, the vision, or the receptivity to embrace our ideas.

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Demonstrating Solutions vs. Products

Product Management University

In many cases, the product silos that exist internally become transparent to your buyers during the sales cycle, creating the perception you’ve got a bunch of fragmented products instead of integrated solutions. Longer and more difficult sales cycles lie ahead if this is the case. The Playbook: Three tactics that will help you sell a high-value business solution instead of a bunch of tactical products. 1.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to Build a Data-Driven B2B Sales Process

Sales Hacker

The post How to Build a Data-Driven B2B Sales Process appeared first on Sales Hacker.

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How to Increase Sales 5X with a Targeted Outbound Process

Sales Hacker

The post How to Increase Sales 5X with a Targeted Outbound Process appeared first on Sales Hacker.

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How to Get Your Sales Reps to Think Like a CEO

Sales Hacker

The post How to Get Your Sales Reps to Think Like a CEO appeared first on Sales Hacker.

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5 Psychology Tips From An FBI Hostage Negotiator That Will Make You Sell Better

Sales Hacker

Chris Voss served as a hostage negotiator at the FBI for close to a quarter of a century. During a portion of the time, he was the Bureau’s lead international hostage negotiator. Voss had an epiphany of sorts upon leaving the Bureau; he realized that several of the skills he’d learned and honed ‘in the wild’ during hostage negotiations were directly relevant – and essential – to the business arena.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.