Tue.Oct 02, 2018

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How to Know When to Make the Tough Call and Sunset a Product

SBI Growth

How to Know When to Make the Tough Call and Sunset a Product.

How To 196
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What is Data Normalization & Why Should You Care?

Zoominfo

Data normalization. It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. A lot. In this blog post, we’ll review why data normalization is so critical to marketing strategies and goals. But first, let’s define what data normalization is.

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Salespeople, Why is Everyone Playing from the Same Playbook?

A Sales Guy

I think too many sales organizations, their salespeople AND their sales leaders are playing from the same playbook. Why? I don’t see enough innovation. I spend an incredible amount of time with salespeople and sales leaders, and the most common thing I see is how similar they all are. Most everyone hires based on the same hiring principles. Most everyone prospects using the same prospecting principles.

Hiring 117
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A New Way Of Empowering Your Content

Fill the Funnel

A New Way Of Empowering Your Content If you are involved in any online business activity you understand the importance of content. Content drives lead-generation, advertising, reputation, traffic, SEO and revenue. Staying ahead of the trends, preferences and effective practices to connect with your customers is an important part of successful online sales and marketing. […].

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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4 Ways to Achieve Better Personalization with Inside Sales: How a Data-Driven Approach Will Help Your Reps Work Smarter. @TechTarget

SBI

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. But migrating from a traditional cold calling model to one that requires a high-level of customization can be challenging, even for the most sophisticated inside sales environments. In our experience, the organizations that are seeing the most success are committed to enabling their inside sales teams with the tools, data, and necessary process adjustments to

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Trust Is The Foundation Of Every Sale

Tony Hughes

Even in large complex selling, it’s individuals who actually make purchasing decisions and they care about value for money and assessing risk. But to even be considered on a short-list we must first earn trust through the way we engage and built on our evidenced credibility, genuine understanding and common values. If we’ve successfully engaged early to set the agenda, helped build the business case, and influenced their selection criteria and process; then it will have been because of our abili

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Prospecting - You Can’t Step in the Same River Twice

The Center for Sales Strategy

Early in my sales career, I got a call from a veteran Account Executive across the hall. He worked for one of our other properties and saw that I was working with a prospect he was calling on. He wanted to set up a joint sales call. I was skeptical, since I'd recently met with that prospect, and the manager made it abundantly clear that he had already placed his budget for the year, and he was not open to new ideas.

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5 Ways to Run Better Business Meetings Than Ever Before

Hubspot Sales

Every industry relies on business meetings to get things done. And most employees dread them. That’s because even when the meeting is necessary and productive, your team members have about a million other things they need to accomplish. Their to-do lists don’t disappear simply because you scheduled a mandatory meeting. Add to that the staggering numbers about meetings: U.S. organizations hold between 36 and 56 million meetings every day. 67% of meetings are considered unproductive.

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Eight Secrets of Personal Success

Tony Hughes

Success is about being the person worthy of it (I think the guy in the middle of this picture looks to be the most worthy in the group) and here are eight principles that can make a huge difference in your life personally and professionally. Expectation: Every act and creative outcome begins as a thought. Although bad luck can occur, we generally receive in life what we expect.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Stop Treating Distribution Channels Like They Don't Matter

Hubspot Sales

A recent Forrester report , commissioned by Mediafly , revealed B2B enterprises overwhelmingly provide tools and training to their direct sellers over their indirect or partner channels. The problem? By neglecting these sellers, companies are unintentionally impeding their own sales performance and overall business success. To overcome this challenge, I’m sharing five ways treating distribution channels like second-class citizens can hurt B2B companies -- and what you can do about it. 5 Reasons

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How Data Enrichment Can Increase Your Conversions (And Why You Should Care)

Connext Digital

More and more marketers are turning to data to gain insight into customer attributes, preferences, and pain points. The payoffs for implementing data-driven approaches in marketing are proving to be advantageous for businesses, as you can see in the following statistics: A Forbes survey says that companies who integrate data into their marketing strategies are six times more likely to post higher profits than competing businesses year-over-year.

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How Do You Prioritize Projects?

Smooth Sale

Attract the Right Job or Clientele: We prioritize projects out of necessity, but not everyone does a stellar job. Although some tasks may be essential for others, they do not hold interest for us. Instead, we find other assignments of greater interest. In turn, the interest motivates and gives way to quicker completion. My Story. Most often, those gainfully employed have little input for what needs to get done.

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How Paying Attention to Sales Types Results in Better Hiring Decisions and Job Hunt Success

Janek Performance Group

It’s a common complaint – there just aren’t enough good sales reps out there. Or so hiring managers, business owners, and HR departments think. Conversely, even in an economy that’s allegedly strong, there’s still a lot of people struggling to find work, especially the long-term unemployed. One of the biggest problems in the sales world is often a mismatch between the type of sales experience someone has and the kind that an open position is asking for.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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13 Ways Employers Can Help Prevent Burnout

Accent Technologies

Almost 30 percent of employees on vacation were contacted by a co-worker regarding something work-related. Twenty-five percent were contacted by a boss. Work environments are often culprits for sales-rep burnout. When burnout happens it’s hard to heal, so it’s best to prevent it before the damage is done. Here are some practical suggestions: (more…).

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5 Tips for Managing Different Personalities on Your Sales Team

criteria for success

Being a sales manager isn’t easy, and this is especially true when you’re managing different personalities on the same team. In a perfect world, sales reps would be paired with managers who understand their personality types perfectly. Managers with outgoing personalities would be paired with likeminded sales reps, and vice versa. Since you’re reading this [ ] The post 5 Tips for Managing Different Personalities on Your Sales Team appeared first on Criteria for Success.

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Old School vs New School Sales Training

Bigtincan

by Chris Williams A bit about me: I’m the Director of Telecommunications/Technology vertical at Bigtincan. In a previous role at a Fortune 10 company, I was responsible for selling over 100+ telecommunications and software solutions to about 5,000 customers as a sales overlay. Due to the vast challenges our customers faced, conversations during meetings would […].

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PODCAST 27: How Former HubSpot CRO Built a Predictable Sales Machine

Sales Hacker

This week on the Sales Hacker podcast, we interview famous CRO, thought leader, and author, Mark Roberge. . Mark was the first sales hire at Hubspot and helped scale that business from $0 to $100M. During his time, he developed the key concepts that would lead to the “The Sales Acceleration Formula”, the foundational factors that help a company deliver predictable consistent revenue growth.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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A New Way Of Empowering Your Content

Fill the Funnel

A New Way Of Empowering Your Content If you are involved in any online business activity you understand the importance of content. Content drives lead-generation, advertising, reputation, traffic, SEO and revenue. Staying ahead of the trends, preferences and effective practices to connect with your customers is an important part of successful online sales and marketing. […].

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No Proposals Before You Close – by Carole Mahoney

Selling Fearlessly

Tomorrow we Rick give our version of how to close a new client for our group sales training. But I started writing this blog post almost a month ago as almost every new client who has started our 3 month trial program has had this same problem. How to close the sale that has had a […].

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4 Things to Consider in a B2B Sales Process Review

Sales Result

While you likely already follow a sales process, we highly recommend all our clients to regularly revisit their sales process to make sure it aligns with constantly changing buyer expectations and how your team functions. If your sales process is not already aligned to your prospects buyer’s journey we highly recommend holding a brainstorming session with your team using our free B2B buyer’s journey alignment template.

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How to Brand Yourself As the Smartest Person in the Room

LeadIQ

By: Ryan O’Hara. One of the most popular archetypes used by B2B companies is the Sage. As mentioned earlier, the Sage brand archetype is all about being enlightened with wisdom, and teaching others about it. If your goal is push intelligence as a main way to build your brand, and be the smartest person in the room, this is a pretty good archetype to consider.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How to Deliver Product Demos that Convert

Sales Readiness Group

On this Q&A episode: " Why most product demos miss the mark, and what can I do to improve my chances of success?".

How To 48
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TSE 933: Closing Strategies That Can Be Used By People at Any Level In Any Industry

Sales Evangelist

No one wants to discover at the end of a sales process that the prospect isn’t planning to buy. So how can you improve the odds that your prospect follows through? What closing strategies will improve your odds? On today’s episode of The Sales Evangelist, David Cook, author of How to Be a Great Salesperson… […] The post TSE 933: Closing Strategies That Can Be Used By People at Any Level In Any Industry appeared first on The Sales Evangelist.

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Why do Customers Lie?

Don on Selling

After several conversations, presenting an online tour or two, submitting a sales proposal or contract, and setting up a free trial, you’re now confident that your prospect is ready to become a buyer. But days, weeks and months go by, and all you are hearing are lame excuses, or worse, crickets. No returned phone calls. No responses from your repeatedly sent emails.

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TSE 932: How Do I Close The Deal?

Sales Evangelist

Most sales professionals understand the importance of closing. They also understand that the more prospects they interact with, the greater their odds of closing will be. But sometimes challenging situations arise, which leave us asking, “How do I close the deal?” On today’s episode of The Sales Evangelist, we’ll talk about closing more deals and increasing […] The post TSE 932: How Do I Close The Deal?

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Relationship Reciprocity (Please Love Me Back)

Altify

If I love you a lot, and demonstrate that to you clearly through my actions, then I think it is only fair that you love me back. If you don’t want to love me back, or if for some reason you feel you can’t, we would probably both be better off if you would be upfront with me and tell me that. Actually, it would have been better if you told me that at the outset (before I loved you a lot) so I didn’t waste all that love on you – but that may not have been possible.

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TSE 934: Sales From The Street – “Referral Business”

Sales Evangelist

People are often uncomfortable with the idea of prospecting. Many salespeople struggle with it because they relate it to cold calling, but it isn’t possible to transition to a referral business until you find prospects. On today’s episode of The Sales Evangelist, Richard Nongard talks about the role prospecting plays in transitioning to a referral […] The post TSE 934: Sales From The Street – “Referral Business” appeared first on The Sales Evangelist.

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Attaining Sales Quotas

Pipeliner

Quota attainment is often at the forefront of the minds of all sales organization employees. This article gives information and actionable advice to ensure that sales managers help motivate and coach their salespeople efficiently and that salespeople utilize the tools and have the best mindset to ultimately hit or exceed their quota. The Science Behind Quotas: Many corporate environments feel as if they’re putting science behind their plans to achieve and attain quotas.

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