3 Lessons on How to Growth-Hack Like a Pro
Sales and Marketing Management
JUNE 16, 2017
Author: Anna Fisher Growth hacking, which has become all the rage for companies of all sizes, stems from a simple concept in the startup world. Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eve
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